NEW YORK, June 17, 2026 (GLOBE NEWSWIRE) — AI was expected to accelerate photo and video creation, but for many marketing teams, it has introduced a new set of challenges. According to new research from Dash Social, 63% of marketers report making significant edits to AI-generated creative, and no marketer surveyed was able to create a usable photo or video asset in fewer than five prompts.
Pressure to Scale Creative Production
Despite these hurdles, the business case for AI-generated creative remains strong. Of marketers surveyed, 97% feel pressure to scale creative production, and 100% state they are evaluating AI tools to do so. Brands are seeking to invest in solutions that can deliver campaign-ready outcomes without extensive manual refinement.
Introducing Constellation Pro
Today, Dash Social announced Constellation Pro, a generative creative AI suite designed to solve one of the biggest challenges facing enterprise marketing teams: producing more creative, faster, without sacrificing brand integrity. Powered by Dash Social’s proprietary Vision AI technology, Constellation Pro is built on a brand’s own visual identity, audience preferences, and real-time performance data.
“It is impossible to make high-quality, on-brand creative with generic AI solutions,” said Thomas Rankin, co-founder and CEO of Dash Social. “Constellation Pro brings brand intelligence into the creative process, generating photos and videos that are campaign-ready while ensuring global brand narrative is governed regardless of application.”
Addressing Brand Safety Concerns
The launch comes at a pivotal time for marketers. While AI adoption continues to accelerate, concerns around brand safety remain widespread. More than half of marketers surveyed cited brand consistency and creative quality as key concerns when using AI-generated creative, while 79% expressed concerns about unrealistic outputs, brand dilution, or consumer trust.
When asked what matters most in AI-powered creative tools, marketers ranked realistic, brand-consistent outputs above all else, followed by faster creative production and the ability to create assets at scale.
Proven Technology at Scale
Built on a decade of AI innovation and development, Constellation Pro is trained on the performance data of more than 50 billion photos and videos. The launch brings that foundation into creative and performance workflows, helping marketing teams generate, evaluate and optimize with greater brand context and confidence.
The solution is currently available to an exclusive group of early-access customers, with broader availability planned later this year. To learn more about Constellation Pro, visit the Dash Social website.
