BrewDog Launches 24 American Craft Beers Across UK in Tilray Deal

Scottish brewer BrewDog, owned by Tilray Brands, Inc., has announced the launch of 24 American craft beers across the United Kingdom, bringing iconic U.S. brands to British consumers for the first time. The beers, which include SweetWater, Montauk, 10 Barrel, Shock Top, Alpine, Green Flash, and Blue Point, will be available exclusively at BrewDog bars and through BrewDog's website starting this week.

Strategic Partnership

This launch marks the first step in a broader strategy by Tilray to expand its American craft beer portfolio into the UK and European markets. BrewDog will serve as the gateway for UK consumers to discover these authentic American styles, with plans to eventually roll out the brands into grocery stores and other on-trade channels.

Leadership Comments

Rajnish Ohri, President International at Tilray Brands, stated: "Launching Tilray's American craft beer brands across BrewDog's UK platform is a major milestone in our global beverage strategy. We are bringing some of the most widely known American craft beers to new consumers internationally through a powerful retail and distribution platform."

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Lauren Carrol, Chief Commercial Officer at BrewDog, added: "BrewDog has always championed great craft beer and bold innovation. Bringing these authentic American craft brands to the UK expands choice for consumers, introduces exciting new beer styles, and reinforces BrewDog's role at the centre of craft beer culture."

Availability and Timing

The beers will arrive directly from U.S. breweries on June 11, 2026, in time for the summer sports season. This marks the first time many of these brands will be available in the UK market. The curated portfolio includes a range of styles and flavour profiles designed to appeal to both seasoned craft beer enthusiasts and newcomers.

BrewDog, known for its own-brewed portfolio, will initially offer the American beers on draught in all its bars and for direct delivery through Brewdog.com. The company aims to eventually brew some of these brands at its Ellon facility in Scotland.