A new survey reveals that approximately two in five Canadians (39%) now incorporate generative artificial intelligence into their purchasing decisions, signaling a significant shift in consumer behavior. Conducted by Leger in June 2026 on behalf of National Bank, the study highlights how AI is becoming an integral part of daily life and personal finance management.
AI Usage Across Daily Life
Among those who use AI for purchasing, the technology extends far beyond simple price comparisons. Users rely on AI for health and wellness questions (36%), food, meals, and recipes (32%), purchasing products or services (31%), travel planning (28%), entertainment (24%), and personal finances (23%).
Perceived Benefits and Regrets
The survey underscores notable advantages: 80% of users say AI helps them better compare options, and 57% report that it saves them money. However, caution remains—28% of users have regretted a purchase recommended by AI tools. Additionally, 61% of respondents believe AI influences their purchasing decisions more than advertising, while 23% say it encourages them to spend more.
Regional and Demographic Insights
Quebec leads in AI adoption for purchasing at 45%, above the national average of 39%. Ontario follows at 41%, Atlantic Canada at 35%, Alberta and British Columbia at 34%, and Manitoba and Saskatchewan at 28%. Among users, 47% say AI has a moderate to significant impact on their decisions, with younger users more influenced: 56% of those aged 18–34 report a moderate to significant impact, compared to 45% for ages 35–54 and 37% for those 55 and over.
Expert Commentary
Pierre Dufour, Senior Vice-President of Strategy and Client Experience at National Bank, noted: “These results show that AI is quickly becoming second nature for Canadians. With our survey on AI usage, we wanted to better understand how Canadians are using new technologies to make a range of important life decisions—whether it’s everyday purchases or larger, more complex projects. This is where human expertise makes a real difference—whether from a financial advisor or a business owner—by understanding clients and their goals to deliver guidance that leads to decisions truly aligned with their needs and objectives.”
Key Findings at a Glance
- 39% of Canadians used generative AI for a purchasing decision in the past 12 months.
- 57% of users say AI helps them save money.
- 23% use AI for personal finances (budgeting, saving, investing).
- 28% have regretted an AI-recommended purchase.
