While wine sales in Quebec have seen a slight overall decrease, a growing number of consumers are choosing to buy local wines, according to a report by Christine Long published July 12, 2026.
Shift Toward Local Products
The trend reflects a broader movement among Quebecers to support regional producers. Despite a minor dip in total wine sales, local wineries are experiencing increased demand as consumers prioritize Quebec-made options.
Industry Response
Wine industry representatives attribute this shift to changing consumer preferences and a desire to bolster the local economy. The Quebec wine sector has been expanding, with more vineyards and wineries emerging across the province.
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