Purple Hill Lavender Farm, located just outside Creemore, Ontario, is celebrating its 10th anniversary this year. The farm, co-founded by Jessica Ridding, has grown from a small lavender patch into a thriving agritourism destination that draws thousands of visitors each season.
From humble beginnings to a lavender haven
Jessica Ridding, co-CEO and co-founder, reflected on the farm's journey since opening in 2016. 'We started with just a few hundred plants and a dream,' Ridding said in an interview. 'Now, we have over 40,000 lavender plants across 10 acres.' The farm produces lavender-infused products, including oils, soaps, and culinary items, and hosts events such as U-pick days, workshops, and a popular annual lavender festival.
Agritourism boom in Ontario
The farm's success mirrors a broader trend in Ontario, where agritourism has seen significant growth. According to a 2025 report by the Ontario Ministry of Agriculture, Food and Rural Affairs, agritourism ventures have increased by 35% over the past decade, generating over $1.2 billion annually in economic activity. Purple Hill Lavender Farm alone attracts approximately 50,000 visitors each year, contributing to local tourism and the regional economy.
Challenges and resilience
Ridding noted that the farm faced challenges, including unpredictable weather and the COVID-19 pandemic. 'We had to pivot quickly during lockdowns,' she explained. 'We expanded our online store and introduced curbside pickup, which helped us survive.' The farm also invested in sustainable practices, such as drip irrigation and pollinator-friendly habitats, to mitigate climate risks.
Community and future plans
The anniversary celebrations include special events throughout the summer, including guided tours, live music, and a weekend market featuring local artisans. 'We want to thank the community for their support over the past decade,' Ridding said. Looking ahead, the farm plans to add a café and expand its product line to include lavender-infused beverages and baked goods.
