A new tourism billboard campaign launched in Winnipeg on June 23, 2026, reminds Manitobans that North Dakota is 'close to home.' The advertisement, displayed at the corner of Portage Avenue and the west end of Broadway, aims to attract travelers from the province to the neighboring U.S. state.
Campaign Highlights Proximity and Attractions
The billboard, featuring scenic imagery of North Dakota, emphasizes the short distance between Manitoba and the state. According to the North Dakota Tourism Department, the campaign targets Manitobans who may overlook the destination due to its proximity. 'We want to remind our neighbors that North Dakota offers unique experiences just a few hours away,' said a spokesperson for the department.
The initiative comes as cross-border travel recovers post-pandemic, with both regions seeking to boost tourism revenue. North Dakota saw a 15% increase in Canadian visitors in 2025 compared to the previous year, according to state tourism data.
Economic Impact and Regional Ties
The campaign is part of a broader effort to strengthen economic ties between Manitoba and North Dakota. The two regions share a border and have longstanding trade relationships, with over $2 billion in annual bilateral trade. Tourism is a key component, with North Dakota attracting roughly 200,000 Canadian visitors annually.
Local businesses in Winnipeg have expressed support for the campaign. 'Many Manitobans don't realize how close North Dakota really is,' said a Winnipeg Chamber of Commerce representative. 'This campaign could encourage more day trips and weekend getaways, benefiting both sides of the border.'
