Days Inns – Canada has announced its return as the Official Hotel Partner of Country Thunder Alberta (June 26-28, 2026) and Country Thunder Saskatchewan (July 9-12, 2026). The renewed partnership follows a successful debut in 2025 and brings Days Inn back to the heart of Canada's premier country music festival experience.
Expanded On-Site Presence in 2026
Days Inns – Canada will deliver stronger brand visibility across both festival sites, including main stage screen placements and high-traffic branding locations. The company will elevate its on-site presence with an expanded activation space brought to life by T1 Agency, a full-stack sponsorship and experiential marketing agency. Festivalgoers can look forward to immersive experiences, photo-worthy moments, and shareable surprises at the specially designed Days Inn activation area.
Extending the Experience Beyond the Festival Grounds
The partnership extends beyond festival sites through digital campaigns, social media, and promotional contests designed to keep fans engaged throughout the summer festival season. Whether fans are planning their road trip or looking for a place to unwind after the show, Days Inn is woven into the full Country Thunder experience.
“We had an incredible time at Country Thunder in 2025, and we’re excited to be back,” said Ally Wesson, Vice President of Marketing, Days Inns – Canada. “Country music fans know how to travel, celebrate, and create unforgettable memories. Days Inn is here to enhance that experience—offering comfort, convenience, and great value every step of the way.”
Natural Fit for Festival Travelers
“Country Thunder is a road trip destination for tens of thousands of fans, and Days Inn is a natural fit for that journey,” said Gerry Krochak, Director of Corporate Partnerships at Country Thunder. “We’re excited to have them back in 2026 as we continue building an experience that extends from the highway all the way to the festival grounds.”
Days Inn offers reliable, affordable comfort with free Wi-Fi, on-site restaurant or free breakfast, and a pool at many locations. Guests can earn Wyndham Rewards points redeemable for stays at thousands of Wyndham hotels, vacation club resorts, and vacation rentals worldwide.
About Days Inns – Canada
Part of Realstar Hospitality, Days Inns Canada operates over 105 independently owned properties with more than 8,515 rooms across urban, airport, and resort locations. Every Days Inn by Wyndham in Canada participates in the Wyndham Rewards program. Wyndham Hotels & Resorts (NYSE: WH) is the world's largest hotel franchising company by number of properties, with approximately 8,900 hotels across nearly 95 countries.
About Country Thunder
Country Thunder Music Festivals attract nearly 625,000+ fans to six multi-day events across the USA and Canada. With a 21-year history, the organization hosts major festivals in Wisconsin, Florida, Saskatchewan, and Alberta, featuring top-tier country artists and fostering a vibrant atmosphere celebrating country music.
