Cereals Canada today released its 2025 Annual Report, highlighting a year of strong market development, technical leadership, and advocacy efforts that reinforced Canada’s position as a leading global supplier of high-quality wheat, durum, oats, and barley.
Export Performance and Global Reach
Throughout 2025, Cereals Canada continued to support international customers and strengthen demand for Canadian cereals through targeted market development programming, technical expertise, and proactive market access engagement. Canada exported cereals to more than 80 countries, with cereal exports valued at approximately $12.8 billion annually, demonstrating continued global confidence in Canadian quality and reliability.
Customer Support and Value Optimization
A key priority throughout the year remained helping global customers understand and optimize the value of Canadian cereals. Through technical support, customer outreach, and crop quality programming, Cereals Canada worked closely with global buyers to ensure Canadian quality translated into measurable value throughout the supply chain.
Industry Leadership Comments
“Cereals Canada plays an important role, ensuring that Canadian quality translates into value,” said Brett Halstead, chair of Cereals Canada. “The continued success of Canada’s cereals sector reflects the commitment of farmers, exporters, processors, researchers, life science companies, and industry partners who invest in innovation and market development.”
Advocacy and Trade Policy
The report also outlines the organization’s advocacy efforts throughout 2025. Working closely with government officials and industry stakeholders, the organization focused on protecting market access, expanding trade opportunities, and supporting policies that strengthen the competitiveness of Canada’s cereals value chain.
“In an increasingly competitive and uncertain global trading environment, maintaining strong customer relationships and addressing market access challenges remains essential,” said Dean Dias, chief executive officer. “The work of our team helped ensure Canadian cereals continued to be recognized and trusted worldwide for their quality, consistency, and performance.”
Technical Excellence and Crop Quality
Technical excellence remained a cornerstone of the organization in 2025. In November, Cereals Canada released its annual New Wheat Crop Report, providing global and domestic customers with detailed information on milling performance, flour and semolina quality, and end-product functionality. Canada produced 36.6 million tonnes of wheat in 2025, with the majority grading No. 1 or No. 2, reinforcing Canada’s reputation as the world’s leading exporter of high-quality, high-protein wheat.
Harvest Assessment Program Expansion
A significant milestone in 2025 was the expansion of the Harvest Assessment Program to include Eastern Canadian wheat classes through a partnership with Grain Farmers of Ontario, providing customers with a more comprehensive assessment of Canadian wheat quality nationwide.
Future Initiatives: Global Agriculture Technology Exchange
Looking ahead, Cereals Canada continues to advance its vision for the Global Agriculture Technology Exchange (Gate), a pan-Canadian initiative designed to strengthen Canada’s international competitiveness and provide world-class facilities for customer engagement, technical training, and market development. The annual report highlights several funding achievements in 2025, including the announcement of the future home of Gate, secured through a Memorandum of Understanding with James Richardson & Sons, Ltd.
