Olympic Champ Weidemann Fuels Milan Cortina Quest
Canadian Olympic champion Isabelle Weidemann discusses her partnership with Sobeys, the pressure of elite sport, and her gold medal goals for the 2026 Winter Games in Milan Cortina.
Category : Search result: athlete sponsorship
58-Year-Old Soccer Star Miura Defies Age, Says He's Getting Better
Japanese soccer legend Kazuyoshi Miura, 58, the world's oldest professional player, insists his game is still improving. He joins Fukushima United FC for the 2026 J-League season.
Disc golf star Simon Lizotte builds $1-million-a-year career
Simon Lizotte earns over US$1 million annually, not from prize winnings, but by building his brand through sponsorships, media, and design. Discover how this athlete monetized a niche sport.
Elizabeth Hosking Wins Snowboard World Cup Gold in Calgary
Canadian snowboarder Elizabeth Hosking secures a World Cup gold medal on home soil in Calgary, marking a triumphant start to 2026 for the rising star.
Calgary's Abigail Strate wins ski jump gold in Germany
Calgary ski jumper Abigail Strate soars to her first-ever World Cup gold medal in Oberstdorf, Germany. A triumphant start to 2026 for the Canadian athlete.
How Technology is Evolving Baseball in Canada
Explore how high-tech training at Velo Baseball in Kitchener is revolutionizing player development in Canada. Discover the tools shaping the future of the sport.
Regina athlete Ava Darbellay named Olympic luge prospect
Regina athlete Ava Darbellay is one of 35 funded by RBC Training Ground for her Olympic potential in luge. Discover her journey and Canada's winter sports future.
Kitchener's Top Sports Stories of 2025
A Kitchener basketball player joins the Washington Wizards and Shai Gilgeous-Alexander wins CP Male Athlete of the Year. Explore the top sports moments from the region in 2025.
Shai Gilgeous-Alexander named CP Male Athlete of the Year
Oklahoma City Thunder star Shai Gilgeous-Alexander has been honoured as The Canadian Press Male Athlete of the Year for 2025, marking his second time winning the prestigious award. Read more about his stellar season.
SGA Named Canada's 2025 Athlete of the Year
Canadian basketball star Shai Gilgeous-Alexander's historic 2025, featuring an NBA MVP, championship, and scoring title, earns him Postmedia's Athlete of the Year honour. Discover his remarkable journey.
McIntosh wins third straight Canadian athlete of year honour
Toronto swimmer Summer McIntosh is named The Canadian Press female athlete of the year for 2025, marking her third consecutive win. Discover her record-breaking year and future goals.
Summer McIntosh named Canada's top female athlete for 2025
Swimming sensation Summer McIntosh has been honoured as The Canadian Press female athlete of the year for 2025, marking another historic achievement in her dominant career. Discover her journey.
Nova Scotia Snowboarder Targets 2026 Winter Olympics
Nova Scotia snowboard cross athlete Liam Moffatt is training hard with his sights set on representing Canada at the 2026 Winter Games. Learn about his journey and Olympic ambitions.
Reece Howden wins 20th career ski cross World Cup gold
Canadian ski cross star Reece Howden secures his 20th career World Cup victory with a gold medal performance at Nakiska Ski Resort in Alberta. Read about his historic win.
Women Athletes Fight Against Restrictive Sports Uniforms
Australian basketball star Erin Phillips leads a growing movement against uncomfortable, sexualized uniforms in women's sports, sparking a global conversation on athlete autonomy and performance.
Calgarian Tom Stephen named to Olympic cross-country team
Calgary athlete Tom Stephen has officially earned a place on Canada's Olympic cross-country skiing team. Discover his journey and what this means for Canadian winter sports.
WFCU Credit Union Lands League-Wide OHL Sponsorship Deal
Windsor's WFCU Credit Union has secured a major league-wide partnership with the Ontario Hockey League, becoming its official financial partner. The deal expands on a 20-year local relationship.
NBA Cup pressured to end Emirates partnership over Sudan
The NBA Cup faces mounting calls to terminate its sponsorship with Emirates due to the UAE's alleged involvement in the Sudan conflict. Learn about the ethical pressure on sports partnerships.
McIntosh smashes U.S. Open swim record by over 15 seconds
Canadian swimming sensation Summer McIntosh dominated the women's 400m freestyle at the U.S. Open, setting a new meet record and winning by a staggering margin. Read about her incredible performance.
Abigail Strate Wins Silver at Ski Jumping World Cup
Calgary's Abigail Strate captures a silver medal at the World Cup large hill event in Wisla, Poland, marking her second podium this season. Read about her triumphant jump and Olympic ambitions.
Global research led by UCalgary aims to prevent injuries in female athletes
Dr. Carolyn Emery of the University of Calgary spearheaded a global consensus, creating 56 recommendations to reduce the high injury and concussion rates plaguing female athletes.
Alberta BMX racer Molly Simpson wins 2025 USA Pro title
Red Deer's Molly Simpson, 22, caps an outstanding season by clinching the prestigious 2025 USA BMX Pro Women's overall championship. Discover her journey to the top.
Calgary Dinos launch Women in Sport Scholarship Breakfast
The University of Calgary Dinos will host the inaugural Women in Sport Scholarship Breakfast on Feb. 5, 2026, to advance equity and support for women's varsity athletics. Learn more about the event and its mission.
Saskatoon teen qualifies for World Karate Championships
A Saskatoon teenager is heading to Italy to compete in the World Karate Championships after a stunning qualification performance. Read her inspiring journey.
Canadian nurse makes ultra-marathon history with Grand Slam
Sandra Lafontaine becomes first Canadian woman to complete the Grand Slam of Ultra-Marathons, finishing four ultra-distance events in eight months.
92-year-old Emma Mazzenga redefines athletic longevity
At 92 years young, Italian master runner Emma Mazzenga proves age is just a number, inspiring athletes worldwide with her remarkable track performances and redefining what's possible for senior athletes.
PNE seeks naming rights for Pacific Coliseum, Agrodome
Vancouver's PNE is seeking corporate naming rights partners for the historic Pacific Coliseum and Agrodome venues. Learn about this landmark opportunity and what it means for Vancouver's entertainment scene.
Canadian Paralympian Shares Story to Empower Women
Canadian Paralympic sprinter Marissa Papaconstantinou uses her journey and Tokyo 2020 bronze medal experience to inspire and empower women across Canada.
Calgary's Lia Cho Soars in Figure Skating
At just 13, Calgary's Lia Cho from the Glencoe Club is defying expectations and reaching new heights in competitive figure skating. Discover her inspiring journey.
MaxWell Realty Signs 10-Year Calgary Soccer Centre Deal
Calgary's original soccer centre gets new identity through 10-year naming rights agreement with MaxWell Realty, generating revenue for facility maintenance.
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