Advantage Group International (AGI) has announced the general availability of Advantage LiveLens, an always-on environment designed to help supplier organizations act on partnership insights more quickly. The platform marks a significant shift from periodic measurement to continuous partnership intelligence, enabling teams to identify priorities, uncover opportunities, and drive stronger business outcomes.
A New Standard for Partnership Performance
Built on over three decades of partnership intelligence, Advantage LiveLens combines customer feedback with AI-powered insights to transform partnership performance measurement from a periodic exercise into an everyday capability. This helps supplier teams focus on actions that truly matter.
According to Adam Aronson, Vice President of Product at AGI, "The Collaboration Dividend is real; top-tier suppliers show a 27% stronger financial profile than lower-tier peers, driven by partnership quality, not just portfolio size. LiveLens Transform is designed for that inflection point: cutting through volume, surfacing what matters, and giving teams the confidence to move quickly."
From Discovery to Transformation
Building on LiveLens, AGI introduced Transform, an enhanced experience supporting deeper planning, stronger cross-functional alignment, and informed decision-making. Key features include:
- Custom Groups and Weight Sets: Tailor analyses to reflect business structure and management through customized groupings and weighted models.
- Best-in-Class Benchmarking: Compare performance against top-performing companies and identify capabilities associated with success.
- Scenario Simulator: Model how potential changes could influence future performance outcomes, helping teams evaluate options before committing resources.
Proven Through Early Adoption
Supplier organizations across multiple markets participated in an extensive beta and preview phase, using LiveLens to explore their 2025 Advantage Report results. Early users highlighted the platform's ability to simplify analysis, improve clarity, and help teams focus more effectively on priorities that drive the most value.
