ATHENS, Ga. — Acronis, a global leader in cyber protection, has announced a new #TeamUp partnership with the University of Georgia Athletic Association (UGAA), marking the first collaboration of its kind between Acronis and a collegiate athletics association. This milestone reinforces the expanding reach of the #TeamUp program and sets the stage for future partnerships across college sports.
Partnership Details
Acronis has been named an Official Partner of the University of Georgia Athletic Association, with the partnership delivered through Managed Service Provider (MSP) Sourcepass Liberty, an experienced Acronis #CyberFit Partner and Delivery Partner. The collaboration underscores Acronis’ continued investment in protecting sports teams, including collegiate athletic programs, as they become increasingly reliant on data-driven performance and operations.
Commitment to Excellence
“At the University of Georgia Athletic Association, we are committed to excellence not only in sports, but in how we support our programs behind the scenes,” said Alan Thomas, Senior Associate Athletic Director of Marketing and Revenue Strategy at UGAA. “We’re excited to partner with Acronis and to be part of this #TeamUp collaboration, delivered by Sourcepass Liberty, and what it represents for the future of collegiate athletics.”
Expanding Sports Footprint
As part of this collaboration, Acronis will work with Sourcepass Liberty to support UGAA’s cyber protection objectives through the Acronis #TeamUP program. “When we looked at expanding #TeamUp into collegiate athletics for the first time, we wanted our top partner leading the way,” said Pat Hurley, RVP Americas at Acronis. “Partnering with the University of Georgia Athletic Association through Sourcepass Liberty was a natural next step. Collegiate athletic programs operate in a fast-paced, high-performance environment where data security and system availability are essential. Through our #TeamUp program, and collaboration with Sourcepass Liberty, we are proud to support the University of Georgia Athletic Association.”
MSP Ecosystem Strength
With this landmark collegiate partnership, Acronis continues to expand its global sports footprint and demonstrates the versatility of the #TeamUp program, paving the way for future collaborations across collegiate athletics. The partnership highlights the strength of Acronis’ MSP ecosystem, leveraging Sourcepass Liberty’s expertise to deliver tailored solutions and ongoing support. Sourcepass, Acronis’ back-to-back North American Service Provider of the Year, has previously delivered #TeamUp partnerships with professional sports organizations including the Philadelphia 76ers and New York Islanders.
“I founded a technology company in Georgia that was recognized by the University of Georgia Alumni Association as a Bulldog 100 fastest-growing alumni business for five consecutive years, so it’s especially meaningful to see this #TeamUp partnership come to life with UGAA,” said Ben Johnson, Vice President at Sourcepass Liberty. “As part of Sourcepass and an Acronis #CyberFit Partner, Sourcepass Liberty brings established #TeamUp experience into this collegiate collaboration, and we’re proud to support Acronis as it expands the program into college athletics.”
