EB Games Canada Joins Canadian Soccer Ecosystem Through Major Multi-Year Partnership
Canadian Soccer Business (CSB) has officially announced a significant new multi-year partnership with EB Games Canada, bringing the nation's largest video game retailer into the fold of Canadian soccer. This strategic collaboration is designed to support both Canada Soccer and the Canadian Premier League (CPL) through shared values of community engagement and participatory culture.
Official Video Game Retailer Designation
The partnership establishes EB Games Canada as the Official and Exclusive Video Game Retailer for both Canada Soccer and the Canadian Premier League. This designation reflects a mutual commitment to leveraging the power of play and community to connect with fans across the country. The collaboration aims to extend the presence of Canadian soccer beyond traditional matchday experiences, integrating it into cultural moments and everyday conversations that resonate with diverse audiences.
Michael Beckerman, Chief Commercial Officer of Canadian Soccer Business, emphasized the alignment of values between the organizations. "EB Games Canada is a brand deeply rooted in community, creativity, and shared passion, values that also sit at the heart of Canadian soccer," Beckerman stated. "This partnership reflects a shared belief in the power of play and participation to bring people together, creating meaningful opportunities to connect with fans from grassroots to professional levels."
Front-of-Kit Sponsorship and Fan Engagement
A notable aspect of this partnership includes EB Games Canada becoming the first front-of-kit sponsor for FC Supra du Québec, the Canadian Premier League's newest club. This represents a substantial investment in the domestic professional game and underscores the retailer's commitment to supporting soccer's growth at multiple levels.
Jim Tyo, President of EB Games Canada, highlighted the synergy between gaming culture and soccer fandom. "At EB Games Canada, we believe deeply in the power of play to bring people together, and that same sense of community lives at the heart of Canadian soccer," Tyo explained. "Partnering with Canada Soccer and the Canadian Premier League allows us to support the continued growth of the game nationally while connecting with fans in authentic ways."
Strategic Vision for Canadian Soccer
The partnership is positioned to create numerous engagement opportunities through Canada Soccer events and experiences during a pivotal period for the sport's visibility and development across the nation. Dominic Martin, Director of Marketing at Canada Soccer, expressed enthusiasm about the collaboration's potential. "We're excited to welcome EB Games Canada to the Canada Soccer partner family," Martin said. "This partnership will help us connect with fans where their interests live, blending play, community, and sport to create new and engaging ways for supporters to connect with the game they love."
This alliance reflects Canadian Soccer Business's broader vision to strengthen the Canadian soccer community through cultural connections and sustainable growth initiatives. By partnering with a retail giant like EB Games Canada, CSB aims to foster deeper fan relationships and expand soccer's cultural footprint across Canada.
