CFL Signs Landmark Media Rights Deals with Bell Media, DAZN, and YouTube
CFL Inks Landmark Media Deals with Bell Media, DAZN, YouTube

The Canadian Football League has announced a series of groundbreaking media agreements that will transform how fans in Canada and around the world experience Canadian football. These six-year deals, beginning in 2027, represent the largest media rights package in CFL history and include renewed partnerships with Bell Media and new agreements with DAZN and YouTube.

Bell Media Extends Longstanding Partnership

Bell Media, a Canadian media powerhouse, will continue as the majority broadcaster and home of the Grey Cup. TSN will broadcast up to 60 regular-season games per week, including the iconic Friday Night Football and Thursday Night Football. The Grey Cup and select games will be simulcast on CTV and Crave, expanding the CFL's reach through Canada's most-watched conventional network and largest domestic streamer. RDS will remain the exclusive French-language broadcaster, airing all Montreal Alouettes games, playoff games, and the Grey Cup.

DAZN Joins as New Broadcast Partner

Global sports entertainment leader DAZN will become a new Canadian broadcast partner. Starting in 2027, DAZN will also expand the CFL's international reach outside Canada and the United States, broadcasting all regular-season and playoff games, as well as the Grey Cup, to over 200 countries worldwide.

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YouTube Named Premier Platform Partner

YouTube has been named a CFL Premier Platform Partner starting next year, further extending the league's digital footprint and engaging younger audiences through the world's largest video platform.

CFL Commissioner Stewart Johnston called the agreements a transformative moment for the league, reflecting the deep passion of its fanbase and the accelerating momentum of the CFL. He expressed excitement about aligning with Bell Media, DAZN, and YouTube to unlock new audiences and deliver world-class entertainment.

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