The China International Import Expo (CIIE) hosted a promotional event in downtown Calgary on Tuesday, part of a multi-city roadshow aimed at strengthening ties with Canada's third-largest trading partner. The event, organized by the Bank of China (Canada) and the Canada China Chamber of Commerce, seeks to draw participation in the ninth annual CIIE in Shanghai from November 5 to 10.
Roadshow Provides Practical Support for Canadian Businesses
Dr. Deng Jun, president and CEO of Bank of China (Canada) and president of the Canada China Chamber of Commerce, emphasized the importance of the roadshow in helping Canadian companies navigate international markets. 'Through this national roadshow, we aim to provide practical insights, strategic connections, and on-the-ground support to help Canadian companies successfully enter and grow with China,' he said.
The roadshow offers insights into key Canadian industries such as agri-food, agriculture, consumer goods, retail, medical equipment, and health-care products. Calgary served as the first stop, bringing together business leaders, government officials, and industry partners to explore opportunities in the Chinese market.
Alberta and Saskatchewan Prioritize China Trade
Karen Wronko, assistant deputy minister for the Alberta Minister of Trade, stated that China remains a top-priority market for the province. With small- and medium-sized enterprises central to Alberta's agri-food sector, the province is focused on enabling their global success through targeted supports, including market research, business-to-business introductions, and trade missions. 'Our objective is clear: to reduce barriers, expand access, and position Alberta companies for long-term success in markets such as China,' Wronko said.
Ryan Cossitt, assistant deputy minister of international engagement for Saskatchewan's Ministry of Trade Development, highlighted the province's deep ties to China. 'China is our second largest trading partner, and our exports to the country totaled over $2.9 billion last year alone,' he noted. Saskatchewan continues to prioritize this relationship, leveraging its trade office in China to support the Canada-China trade agreement.
The roadshow will continue to other Canadian cities, aiming to foster stronger economic partnerships between Canada and China.
