The Alberta government has announced plans to replace provincial welcome signs with a new design featuring the motto 'Strong and Free.' The initiative, unveiled on May 20, 2026, aims to reflect the province's identity and values. A rendering of the new signs shows a modern design with the motto prominently displayed. The change is part of a broader effort to update provincial branding. The government has not yet disclosed the total cost or timeline for the replacement of signs across the province.
