As the festive season approaches, bringing celebrations and gatherings, authorities in Windsor are issuing a stark reminder about the concurrent rise in impaired driving incidents. The Windsor Police Service and Mothers Against Drunk Driving (MADD) Windsor & Essex County have officially launched their joint 2025 holiday prevention campaigns, combining enforcement and education to keep roads safe.
Enforcement and Education Initiatives Launch
At a press conference held at the downtown Windsor Police headquarters on Monday, December 1, 2025, officials unveiled two key campaigns: Project Red Ribbon and the 2025 Festive R.I.D.E. (Reduce Impaired Driving Everywhere) program. Windsor Police Chief Jason Crowley emphasized the united front, stating these initiatives send a critical message as the community enters a period of increased social activity.
"When people choose to drive sober, they're not just following the law – they're protecting families, friends, and neighbours during the holidays," Chief Crowley said. The Festive R.I.D.E. program will see officers conducting spot checks across Windsor and Amherstburg until January 1, 2026.
A Look at Recent Statistics and Warnings
The need for vigilance is underscored by recent local data. During the 2024 holiday campaign, police stopped over 1,758 vehicles, resulting in 26 impaired driving charges. The previous year saw 1,318 stops and 29 charges. A recent check last Friday alone led to 174 vehicles stopped, two roadside tests, one three-day suspension, and 51 tickets for other violations like speeding and distracted driving.
Chaouki Hamka, community leader for MADD Windsor & Essex County, joined police in urging the public to make responsible choices. "It's not worth losing your licence, paying fines and legal fees, or facing higher insurance – and that's if you're only caught," Hamka warned. "Most importantly, it's not worth risking your life or the lives of others on the road."
The Community Pledge: Project Red Ribbon
Parallel to the police enforcement, Project Red Ribbon serves as a community-based awareness effort. MADD volunteers will distribute red ribbons and decals throughout Windsor and Essex County. This symbol represents a personal pledge to never drive impaired, honors victims and survivors, and acts as a daily reminder that every impaired driving collision is preventable.
Both organizations stress the importance of planning ahead. If your holiday plans include alcohol or cannabis, consider these safe alternatives:
- Arrange for a designated driver.
- Use public transit, a taxi, or a rideshare service.
- Plan to stay overnight at your event location.
The public is also urged to call 911 immediately if they suspect an impaired driver on the road. By combining proactive planning, visible community symbols, and increased police presence, Windsor aims for a safer holiday season for all.
