In observance of Red Dress Day in Canada, Air Canada has released a commemorative video created to honour Missing and Murdered Indigenous Women, Girls, and Two-Spirit peoples (MMIWG2S+). The video, titled 'Spirit Woman', is part of the airline's ongoing commitment to supporting Indigenous communities and amplifying Indigenous voices.
Video Release and Reach
The video was released on May 5, 2026, on Air Canada's website, social media channels, and communications platforms. It is also being shown to a global audience through the airline's inflight entertainment system. This initiative aims to raise awareness about the national crisis of MMIWG2S+ and its ongoing impact.
Indigenous Voices at the Forefront
The video was directed by Apollonia Productions, founded by award-winning Indigenous filmmaker Apolla Echino, a member of the Métis Nation of Alberta. It features contributions from Indigenous creators, including Cambria Harris, daughter of the late Morgan Harris, an MMIWG2S+ advocate, and Jaime Black, artist and founder of the REDress Project. Their involvement ensures the project is rooted in authenticity, remembrance, and community-led expression.
Jim Sa'ke'j Hemsworth, Partner of Indigenous Relations and Reconciliation at Air Canada, stated: 'Air Canada's path to Truth and Reconciliation focuses on raising awareness and fostering meaningful action to support Indigenous communities across the country. We recognize that reconciliation is an ongoing journey. By creating this campaign and sharing this message through our global reach, we hope to honour the voices of Indigenous Peoples with care and respect, while inviting audiences to learn about the national crisis of MMIWG2S+, its history and ongoing impact.'
Commitment to Reconciliation
Air Canada acknowledges that reconciliation is a journey and is committed to learning, consulting, and fostering respectful relationships. The airline operates across many treaty lands, unceded territories, and traditional lands of Indigenous nations on Turtle Island (North America). Through this campaign, Air Canada aims to deepen national and global understanding of the challenges faced by Indigenous communities and inspire support for reconciliation efforts.
For more information about MMIWG2S+, visit the National Inquiry's website.
