SweetWater Brewing Unveils Big Trip Double IPA: A High-ABV Craft Beer Innovation
The craft beer landscape in Canada and beyond welcomes a bold new addition as SweetWater Brewing Company, a subsidiary of Tilray Brands, introduces Big Trip Double IPA. This high-alcohol brew represents an exciting expansion of the popular Daytrip IPA series, targeting both seasoned craft enthusiasts and casual drinkers with its robust flavor profile.
A Flavorful Journey with Big Trip Double IPA
Big Trip Double IPA boasts a substantial 9% alcohol by volume (ABV), making it a standout in the competitive craft beer market. The brew delivers bright citrus notes complemented by a smooth, tropical aroma, creating a refreshing drinking experience. According to Evan Woolard, Senior Brand Manager for SweetWater Brewing, this launch capitalizes on the growing popularity of Double IPAs, which rank as the second most popular craft style in the Southeastern United States.
"Building on the tremendous success of Daytrip, we are doubling down on flavor, ABV, and innovation with Big Trip," Woolard explained. "This beer taps into our expertise in blending drinkability with flavor-forward brews that appeal to a wide audience."
Craftsmanship and Ingredients
The brewing process for Big Trip involves a sophisticated blend of hops and grains. Key ingredients include:
- Hops: Mosaic, Idaho 7, Sultana, Citra, and El Dorado
- Grains: 2-row, Pilsner, and Wheat
This combination ensures a smooth, refreshing flavor without the heavy maltiness often associated with imperial beer styles. The result is a well-balanced Double IPA that emphasizes drinkability alongside its high alcohol content.
Packaging and Availability
Big Trip Double IPA is available in two convenient formats:
- 19.2-ounce single cans – catering to the tall single market, which accounts for a significant portion of high-ABV beer sales
- 6-pack 12-ounce cans – ideal for sharing or enjoying over multiple occasions
The beer is rolling out nationwide, with availability in taprooms, liquor stores, grocery outlets, and convenience stores. Woolard noted that Double IPAs are the top-selling style for 19.2-ounce cans, reinforcing SweetWater's strategy to prioritize these formats.
Market Strategy and Consumer Trends
SweetWater's launch of Big Trip aligns with broader beverage industry trends, where high-ABV craft beers continue to gain traction. In the Southeast, tall singles and six-packs represent approximately 80% of sales for high-alcohol brews, making this rollout a strategic move for the brand.
"This introduction evolves SweetWater's robust portfolio in the 19.2-ounce format," Woolard added. "We are building on one of the brand's best-selling IPAs to meet consumer demand for bold, flavorful options."
About SweetWater Brewing Company
SweetWater Brewing Company stands as the largest craft brewer in the Southeastern United States, renowned for award-winning beers like the original 420 Extra Pale Ale. The company's products, including craft beers and ready-to-drink cocktails, are available coast to coast across numerous states.
Inspired by outdoor lifestyles, SweetWater actively supports environmental conservation through its annual Save Our Water campaign. This initiative raises funds for nonprofit organizations dedicated to clean water and habitat preservation, such as the Waterkeeper Alliance, Bonefish & Tarpon Trust, and Trout Unlimited.
As a subsidiary of Tilray Brands, a global cannabis-lifestyle and consumer packaged goods company, SweetWater continues to innovate while maintaining its commitment to quality and sustainability.
