The Christmas Cheer Board of Winnipeg has issued an urgent call for volunteers as the holiday season reaches its peak. The organization, which provides essential food and gift hampers to thousands of local families, is experiencing a significant shortfall in helpers needed to pack and distribute these vital packages.
Community Effort in Full Swing
The need was highlighted recently when students from St. Gerard School joined existing volunteers to pack hampers on November 17, 2025. This event, captured by CTV News Winnipeg photographer Jamie Dowsett, showcased the kind of community spirit the board relies on. However, such efforts require a sustained and larger workforce to meet the overwhelming demand expected in the coming weeks.
Every year, the Cheer Board's operation depends entirely on public generosity, both in donations and time. Volunteers perform a range of critical tasks, from sorting donated food and toys to assembling the final hampers and coordinating deliveries across the city. The current shortage threatens to delay this process, potentially impacting families counting on this support for their holiday celebrations.
The Impact of a Volunteer Shortage
A lack of sufficient volunteers can have a direct and immediate effect on the Cheer Board's ability to fulfill its mission. The organization typically assists tens of thousands of Winnipeggers, including children, seniors, and individuals facing financial hardship. Delays in packing or delivery mean these hampers may not arrive in time for Christmas Day.
The call to action is clear and time-sensitive. With Christmas fast approaching, the window to efficiently process requests and distribute hampers is narrowing. The board is encouraging individuals, families, corporate groups, and anyone with a few hours to spare to step forward and help.
How to Get Involved
Prospective volunteers are urged to contact the Christmas Cheer Board directly through its official channels. Shifts are available throughout the day, and no special experience is required—just a willingness to help. This is a tangible way for residents to make a profound difference in their own community during a season dedicated to giving and goodwill.
The spirit shown by the St. Gerard students is a powerful example of how collective effort can drive this essential charitable operation. The Cheer Board hopes more Winnipeggers will follow their lead to ensure no family is left without cheer this holiday season.
