The Salvation Army is facing a significant fundraising shortfall this holiday season in London, Ontario, with its iconic Christmas kettle campaign bringing in nearly 50 per cent less than expected. The stark decline is directly attributed to a severe shortage of volunteers to staff the donation stations.
A Critical Shortage of Volunteers
On December 16, 2025, the reality of the campaign's struggle was visible across the city. Red kettles, typically manned by cheerful volunteers, stood unattended or were completely absent from many traditional locations. Gord Brown, a dedicated Salvation Army volunteer, was one of the few seen ringing his bell beside a kettle in London, highlighting the scarcity of helpers.
The organization relies heavily on these holiday donations to fund its year-round programs, which include food banks, shelter services, addiction recovery support, and emergency assistance. The nearly 50 per cent drop in kettle revenue threatens the scope and continuity of these vital community services.
Impact on Community Services and Programs
This fundraising crisis comes at a time when demand for social services is high. The funds collected during the Christmas campaign are not just for seasonal cheer; they are a financial cornerstone for operations throughout the entire year. The shortfall means difficult decisions may lie ahead regarding the level of support the Salvation Army can provide to vulnerable individuals and families in the London area.
Local officials have expressed deep concern, noting that the volunteer shortage may be linked to broader societal trends, including an aging volunteer base and busier schedules post-pandemic. The situation in London serves as a potential warning sign for similar campaigns in other Canadian cities.
A Call to Action for the Community
In response to the drastic drop, The Salvation Army is issuing an urgent plea to the London community. They are calling for more volunteers to step forward for even short shifts at the remaining kettles before Christmas. Additionally, they are promoting direct online donations as an alternative for those who wish to give but cannot volunteer their time.
The success of the final days of the 2025 campaign now hinges on community mobilization. The organization hopes that public awareness of the critical shortfall will inspire both new volunteers and donors to ensure that essential services remain fully funded for the challenging year ahead.
