Angry Orchard's Ex-Change Program: Transform Breakup Baggage into Hard Cider This Valentine's Day
Breakups often leave more than just emotional scars—they can clutter your home with your ex's forgotten belongings. This Valentine's Day, Angry Orchard Hard Cider is offering a unique solution to turn that unwanted junk into something refreshingly enjoyable. The brand's new Ex-Change program allows participants to ship their ex's abandoned items to the Angry Orchard Cider House in exchange for cash toward a case of cider.
How the Ex-Change Program Works
Starting February 2, 2026, fans can visit the official website to register for a free Angry Orchard Ex-Change Kit. This kit includes all necessary packaging materials and a prepaid shipping label. Participants simply box up those lingering reminders of past relationships—whether it's a forgotten hoodie, dusty vinyl records, or an ill-fitting poster—and send them off to the cider company's headquarters.
Once Angry Orchard receives the shipped items, their team processes the exchange by sending cash directly to participants. This credit can be applied toward purchasing a fresh case of their signature hard cider. The company has committed to sorting and donating all received items, ensuring nothing goes to waste while providing a cathartic experience for those moving on from failed relationships.
A Creative Valentine's Day Promotion
Matt Withington, senior director of marketing at Angry Orchard, explained the thinking behind this unconventional campaign. "Valentine's Day has a way of stirring up plenty of frustrations, and at Angry Orchard, we love helping our drinkers find the fun in all of it," Withington stated. "The Ex-Change program lets our fans turn their breakup baggage into something they actually want: a fridge stocked with cider."
The promotion cleverly taps into the emotional landscape surrounding Valentine's Day, offering an alternative narrative to traditional romantic celebrations. By providing a tangible way to convert relationship remnants into enjoyable refreshments, Angry Orchard positions itself as a brand that understands contemporary consumer experiences beyond typical marketing approaches.
About Angry Orchard Hard Cider
As the leading hard cider brand in the United States according to recent market data, Angry Orchard has built its reputation on quality ingredients and innovative flavor development. The company operates from a 60-acre apple orchard in New York's Hudson Valley, where cider makers experiment with apple varieties to create balanced, refreshing beverages. Their commitment to craftsmanship extends to this promotional program, which reflects their understanding of consumer lifestyles and occasions.
For those interested in participating, registration remains open through the campaign website. The program represents a creative approach to both product promotion and consumer engagement, transforming what might otherwise be sentimental clutter into practical enjoyment. As the company suggests, sometimes the best response to relationship baggage is simply trading up for something better.
