Coty Airspun loose powder, a vintage formula dating back to 1935, now updated to be talc-free, provides a silky soft veil that blurs imperfections and sets makeup without creasing, all for just $7 at major retailers including Amazon, Target, and Walmart.
Product Features and Performance
The powder blurs enlarged pores, secures cream and liquid foundations, and absorbs excess oil while feeling imperceptible on the skin. It does not settle into fine lines, even when applied under the eyes or around the nose. Despite being marketed as mattifying, it does not dry out dry skin but gives a soft, airbrushed appearance.
User Testimonials
Fans praise its longevity and finish. One Amazon reviewer, Dog Mom, wrote: “I use this to set my foundation, and it doesn’t crease, budge, move, or FLINCH all day. I am 47, with fine lines around my eyes, but everything else is rather oily. I set my foundation in the morning with this powder and literally don’t even have to look at the rest of the day.” Another reviewer, Aspen Clark, stated: “This is hands-down one of the best loose powders I’ve ever used. It blurs my pores, sets my makeup all day, and gives me a smooth, airbrushed finish—without looking cakey.”
Application and Value
The powder is used sparingly: after liquid foundation, dab a BeautyBlender into a small amount and press onto the T-zone. It can also be buffed over eyeliner to prevent smudging. A 1.23-ounce container lasts years due to minimal usage, costing only $7. The formula comes in three shades, including translucent and extra-coverage translucent for acne scarring or blemishes.
Scent and Nostalgia
The powder has a distinctive floral, powdery scent reminiscent of vintage dressing tables, which dissipates after a few minutes. Some users find it strong initially but note it fades quickly. One reviewer, Montana Mountians, commented: “The one thing I would say that surprised me at first was the strong fragrance but it doesn’t bother me so I either get used to it or it quickly dissipates.”
Comparisons and Availability
Coty Airspun is often compared to luxury powders like Laura Mercier and One/Size but at a fraction of the price. Rachel Briggs, a long-time user, noted: “I have tried every powder known to man trying to find one that works as good as this, and I was disappointed every time. There is a reason Airspun has been around since 1935.” The powder is available at Amazon, Target, and Walmart for $7.
