Peroni Nastro Azzurro has introduced the Peroni Aperitivo Chair, a custom redesign of Canada's iconic Muskoka chair, inspired by the aperitivo culture of Lake Como. The chair features a built-in beer holder and a detachable serving board, transforming the classic dockside seat into a hub for summer entertaining.
Design and Features
The Peroni Aperitivo Chair is designed for cottage country, combining Italian style with Canadian tradition. It includes a dedicated spot for a crisp Peroni Nastro Azzurro and a detachable aperitivo board that can carry elevated bites from table to dock. The chair serves as both a functional entertaining piece and a visual centrepiece for summer hosting.
Bringing Italian Aperitivo to Canada
In Italian culture, aperitivo marks the transition from afternoon to evening, when friends and family gather over a crisp Peroni Nastro Azzurro and small bites before dinner. The Peroni Aperitivo Chair aims to make this ritual accessible to Canadians, allowing them to enjoy aperitivo dockside all summer long.
“When Peroni Nastro Azzurro looked at how Canadians gather and unwind in the summer, we saw an opportunity to elevate a seasonal icon into something designed for entertaining,” says Joy Ghosh, Head of Marketing at Asahi Canada. “Aperitivo is one of Italy’s most cherished rituals, but it’s often something Canadians associate with travel. The Peroni Aperitivo Chair was created to bring that experience home, making it easy to enjoy elevated bites, great company and a crisp Peroni Nastro Azzurro from the dock, deck or backyard.”
Recipe and Giveaway
Following Peroni Nastro Azzurro's content series with Canadian author and food expert Antoni Porowski, the brand is helping Canadians embrace aperitivo at home with a recipe curated by Porowski. The recipe includes premium Italian ingredients such as bresaola, prosciutto, Taleggio, Parmigiano Reggiano, ripe tomatoes, olive oil, fresh thyme, Castelvetrano olives, and cracked black pepper.
To celebrate the launch, Peroni Nastro Azzurro is offering Ontario residents the chance to win one of three exclusive Peroni Aperitivo Chairs, each paired with everything needed to recreate the aperitivo experience at home. For full contest details and entry instructions, visit @peroni_ca.
