The Ordinary's Latest Innovation: A $21 Serum That Mimics Filler Effects
Wallet-friendly skincare brand The Ordinary continues to disrupt the beauty industry with its scientifically-backed, affordable formulations. Following the viral success of its $10 "Botox in a bottle" serum last year, the brand has now introduced another groundbreaking product that's generating significant buzz among skincare enthusiasts and experts alike. The Volufiline 92% + Pal-Isoleucine 1% plumping serum represents the latest addition to The Ordinary's age-defying lineup, specifically designed to combat volume loss and sagging in key facial areas—all for just $21 per bottle.
The Science Behind the Plumping Power
As its name indicates, this potent serum features an impressive 92% concentration of Volufiline, a trademarked ingredient derived from the root of the anemarrhena asphodeloides plant. According to board-certified dermatologist Dr. Nicole Lee of Epoch Dermatology in Garden City, New York, Volufiline works by supporting lipid content in the skin, creating a subtle, instant plumping effect that produces a natural, temporary "filler-like" appearance.
"Derived from the root of the anemarrhena asphodeloides plant, it promotes lipid storage and fat cell maturation in targeted areas, helping increase volume and soften hollow contours," Dr. Lee explained. "The result is smoother, fuller-looking skin."
In addition to Volufiline, the serum contains pal-isoleucine, a unique amino acid that reinforces the skin's structural support by promoting collagen and elastin activity. "This strengthens the skin barrier, improves hydration, and enhances overall skin resilience," Dr. Lee noted. "By providing added structural integrity, it helps plumped areas appear more lifted and smooth, visibly softening the look of deeper lines."
Targeted Application for Maximum Results
Users are applying this serum to areas most affected by volume loss and aging, including:
- Nasolabial folds (smile lines)
- Orbital area (under eyes)
- Hollow temples
- Glabellar lines (forehead furrows)
- Marionette lines
- Jowls and cheeks
Proper application is crucial for optimal results without causing irritation. Based on brand guidance, users should apply just a few drops to key areas as the final step in their skincare routine, on top of moisturizer. Dr. Lee recommends this serum as an excellent, affordable adjunct to in-office procedures, helping improve skin structure while optimizing and extending professional treatment results.
Real User Experiences and Testimonials
The serum has garnered enthusiastic reviews from users across various age groups who report visible improvements in their skin's appearance:
"This product works. I'm 52, and my skin is nice for my age, but I did have hollows under my eyes and marionette lines," one Sephora shopper shared. "This product helped so much, I couldn't believe it."
Many users attribute consistent use to increased skin hydration and a "juiciness" associated with youthful, healthy-looking skin. Some have even applied the slightly oily serum directly to their lips as a subtle alternative to injectable fillers.
"Most noticeable plumping [is] on the lips that lasts almost a whole day," reported another Sephora customer, while another claimed: "In just two uses, my lips look like they did in my early 20s (I'm 38)."
Expert Insights and Practical Considerations
Dr. Lee emphasizes that while this serum offers impressive results, it's important to manage expectations. The plumping effect is temporary and requires consistent application for maintained results. She also notes that the serum works best when integrated into a comprehensive skincare regimen that includes proper cleansing, moisturizing, and sun protection.
For those new to concentrated serums, Dr. Lee recommends starting with a patch test before full-face application and being particularly careful around the delicate eye area to avoid irritation.
The Ordinary's commitment to transparent, science-backed formulations at accessible price points continues to make professional-grade skincare available to a broader audience. This latest innovation in their plumping serum lineup demonstrates how targeted ingredients can address specific aging concerns without the need for invasive procedures or exorbitant spending.
