Family Legacy Meets Modern Sustainability
The Cohen family has been shaping Canadian hair care for nearly four decades, beginning with their professional line Oligo Professionnel in 1986. Founders Moty and Liliane Cohen established their Montreal-based company with a clear mission: to create healthier and safer salon products for both stylists and their clients.
This family tradition continues today through their newer venture, Alcôve, which launched in 2022. The brand represents a natural evolution of the Cohen family's expertise while embracing contemporary values of sustainability and accessibility.
Conscious Formulations with Professional Results
Alcôve stands out in the crowded beauty market by combining salon-level performance with environmentally conscious formulations. According to president Ilan Cohen, every product is developed and produced locally within the integrated laboratory of Oligo Professionnel in Montreal.
The brand maintains strict formulation standards, ensuring all products are vegan, cruelty-free, and colour-safe. More importantly, Alcôve formulas completely avoid sulphates, parabens, salts, gluten, and other harsh additives that can damage hair over time.
Instead, the company relies on carefully selected natural ingredients including sunflower oil, mango extract, argan oil, pomegranate seed oil, evening primrose, and shea butter. These components work together to provide essential hydration, enhance shine, improve elasticity, support scalp wellness, and protect hair from daily environmental stressors.
Accessible Professional Care for All Hair Types
Alcôve was specifically designed to bring professional-quality hair care to the wider consumer market at reasonable price points. The brand caters to customers seeking clean, high-performing solutions without the premium price tag typically associated with salon brands.
The product line features a standout hero product that has quickly gained recognition: the Curl Activator. This bestselling item established Alcôve's reputation as a curl-care specialist and paved the way for additional innovations.
Building on this success, the company recently introduced the Curl Duo, consisting of Curl Shampoo and Curl Conditioner specifically formulated for waves, curls, and coils. This new offering continues the brand's commitment to salon-grade performance with conscious, vegan formulas.
Alcôve products are available in two convenient formats: 300-millilitre retail sizes priced at $18 for everyday home use, and 950-millilitre salon pump formats priced at $40 for professionals or those preferring larger quantities. This dual-format approach makes professional hair care accessible to both individual consumers and salon professionals.
The full Alcôve range, including the popular Curl Duo, is available for purchase directly through their official website at Alcovehair.com. The brand continues the Cohen family's forty-year commitment to innovation while embracing modern consumer values of sustainability and transparency in beauty products.
