Bath & Body Works Unveils Disney Princess Fragrance Collection with New Scents
Bath & Body Works has announced the launch of its latest Disney Princess Collection, set to debut in retail locations and online on February 13, 2026. This enchanting collaboration brings together new and returning fan-favorite fragrances inspired by six iconic Disney Princess characters: Aurora, Belle, Mulan, Rapunzel, Snow White, and Tiana, along with the special Life’s a Fairytale fragrance.
Expanding the Magical Collaboration
The collection represents the next evolution in the partnership between Bath & Body Works and Disney, building on the success of their initial Disney Princess line. It offers consumers a wide array of coveted fragrances and accessories, including fine fragrance mists, body lotions, 3-wick candles, and more. The international rollout will commence in mid-March 2026, with plans to reach over 40 markets globally by year's end.
"It's truly exciting to see two beloved global brands unite once more to create something extraordinary for fans everywhere," said Jamie Sohosky, chief marketing officer at Bath & Body Works. "At Bath & Body Works, we believe everyone deserves to feel good and this collection invites consumers to step into the spirit of each Disney Princess through fragrance—celebrating her story, her individuality, and the moments of inspiration that bring these worlds to life."
Capturing the Spirit of Disney Princesses
Liz Shortreed, senior vice president of Disney Consumer Products, emphasized the significance of the collaboration: "Disney Princess is a powerful global brand grounded in timeless stories, iconic characters and values that resonate across generations. Through our collaboration with Bath & Body Works, we're bringing those core elements to life, translating the distinct spirit of each Princess into fragrances and designs fans can enjoy every day."
The collection blends Disney's magical storytelling with Bath & Body Works' signature craftsmanship, offering fans an immersive experience that transports them into the enchanting worlds of their favorite Disney characters through carefully crafted scents.
Fragrance Details and Product Range
Each fragrance has been expertly crafted by Bath & Body Works perfumers to capture the unique spirit and narrative of every Disney Princess. The scent profiles range from sparkling florals to creamy vanillas and juicy fruits, all designed to evoke wonder and imagination.
The product assortment includes 92 different items across various forms:
- Body wash and cream
- Hand soap and sanitizer
- Fine fragrance mist
- Lip gloss
- Candles
- Decorative accessories
Pricing for the collection ranges from $1.95 for a PocketBac hand sanitizer to $125.00 for the Castle Candle Pedestal, making the magical experience accessible to a wide range of consumers.
New Fragrance Profiles
The collection introduces five all-new fragrances alongside returning favorites:
- Aurora: A dreamy balance of soft rose petals and sandalwood, finished with a touch of sparkling fairy dust, inspired by Aurora's graceful, playful, and optimistic nature.
- Mulan: Bold yet graceful, this scent combines magnolia blossom and radiant apricot with the freshness of fierce waters, reflecting Mulan's spirit of courage, passion, and determination.
- Rapunzel: Evoking Rapunzel's vibrant and optimistic personality with glowing sundrop flowers and rich nectar wrapped in golden musk.
- Snow White: A charming and whimsical fragrance featuring mystic red apple and ripened fruits set against a backdrop of enchanted woods.
- Life's a Fairytale: A blend of charming berries, whimsical floral notes, and the warmth of kingdom woods that captures the promise of happily ever after.
The returning fan favorites from the first Disney Princess Collection include Belle and Tiana, ensuring that long-time admirers can continue to enjoy these beloved scents.
This launch marks a significant expansion of the Bath & Body Works and Disney collaboration, bringing more immersive fragrance experiences to fans worldwide. The collection will be available in the United States and Canada starting February 13, 2026, with international availability expanding throughout the year.
