Typebea, a new hair care brand co-founded by international music superstar Rita Ora, has officially launched in Canada. The Australian-based line is now available exclusively at Sephora stores and online across the country.
What is Typebea?
Typebea is a hair health brand rooted in the belief that healthy hair starts at the scalp, but doesn't stop there. According to co-founder Anna Lahey, the brand focuses on both scalp care and the lengths of hair to address breakage and damage. By treating hair from root to tip, Typebea aims to support long-term hair health and deliver visible results.
Unique Approach
What sets Typebea apart is its performance-backed formulations suitable for all hair types. The brand uses clinically backed ingredients to deliver real results, while also providing a sensorial experience with rich textures, pleasant fragrances, and thoughtful packaging.
Target Audience
Typebea is designed for all hair types, with targeted solutions for specific concerns. The core growth range is ideal for those experiencing hair thinning or loss due to stress, hormonal changes, postpartum shifts, or lifestyle factors. The Damage Repair range is for hair compromised by heat styling, color, chemical treatments, UV exposure, or environmental stressors.
Hero Products
The brand's hero product is the G·1 Overnight Boosting Peptide, a lightweight, non-greasy scalp serum powered by clinically proven Baicapil. It supports visibly thicker, fuller-looking hair in as little as 12 weeks. Another standout is the R·4 Intense Repair Leave-In Treatment, a bond-building treatment that reduces breakage by 80% after one use, rivaling in-salon treatments.
Price and Availability
Products start at $37 and are available exclusively at Sephora Canada, both in-store and online. For more information, visit Sephora's website or your local store.
