FORT LAUDERDALE, Fla., Jan. 22, 2026 – Pinewood.AI, a prominent cloud-based full-service technology provider for automotive retailers and original equipment manufacturers (OEMs), is set to officially enter the North American market with its debut at the NADA 2026 event. The exhibition will take place from February 4 to 6 at the Las Vegas Convention Center, where Pinewood.AI will occupy Booth 7707N.
Global Expansion and Innovative Showcase
With operations extending across 36 countries, Pinewood.AI has established itself as a trusted global partner for dealers and over 50 OEMs, supporting critical retail and operational workflows. While many competitors remain focused on digitizing legacy processes, Pinewood.AI aims to set a new standard for automotive retail through advanced artificial intelligence solutions.
At NADA 2026, the company will showcase its latest innovations alongside Seez, an automotive AI firm acquired in 2025. The highlight of the presentation will be the world premiere of Project Intelligence, codenamed Pi, developed by the Seez team.
Introducing Project Intelligence (Pi)
Pi is an autonomous AI agent specifically designed to execute complex digital tasks for dealerships and OEMs. Operating directly within the Pinewood Automotive Intelligence Platform, Pi mimics human actions such as clicking, typing, reading, and making intelligent decisions—but with enhanced speed and precision.
Built to function fully autonomously, Pi aims to reduce friction between disconnected systems, allowing human staff to concentrate on core revenue-generating activities. Key capabilities of Pi include:
- Autonomous task execution across dealership and OEM systems, handling logins, navigation, form completion, and multi-step workflows.
- Cross-system coordination without requiring APIs or custom integrations, operating seamlessly through existing browser interfaces.
- Real-time decision-making that adapts to changing screens, prompts, and workflows as tasks progress.
- Reduced operational friction by eliminating manual data entry and repetitive back-and-forth between disconnected platforms.
Executive Insight on Pi's Impact
Bill Berman, CEO of Pinewood.AI, emphasized the transformative potential of Pi. "Dealership staff spend hours every day managing repetitive processes across multiple systems, such as copying data between platforms, navigating complex OEM portals, and filling in forms across disconnected systems," Berman stated. "Pi eliminates this friction by acting as a tireless digital worker that handles these tasks, enabling teams to focus on customers. We are excited to officially launch at NADA in Las Vegas next month and introduce a first-of-its-kind, fully integrated intelligence platform designed to support dealers throughout the entire retail journey."
AI-Powered Event Assistant: Miles
In addition to Pi, the Seez team has developed Miles, an AI-powered event assistant built on the proprietary conversational platform that currently powers Pinewood.AI's CARS suite. Miles will be accessible to all NADA delegates during the show week, providing instant and accurate answers to common event-related inquiries.
This intelligent assistant will help attendees navigate the event more efficiently by offering information on booth locations, event schedules, session agendas, and general details. By reducing friction in accessing real-time information, Miles aims to enhance the overall experience for participants at NADA 2026.
Strategic Implications for Automotive Retail
The debut of Pinewood.AI at NADA 2026 marks a significant milestone in the evolution of automotive retail technology. By leveraging autonomous AI agents like Pi and conversational assistants like Miles, the company is poised to address longstanding inefficiencies in dealership operations.
This move not only highlights Pinewood.AI's commitment to innovation but also underscores the growing trend of AI integration in the automotive sector to streamline processes and improve customer engagement.
