TORONTO, March 31, 2026 – soul7 Produce, previously operating as Sher Produce, has unveiled a comprehensive rebranding initiative, transitioning its Sher Squares product line to the new soul7 name. This strategic move represents a significant evolution for the whole-food produce brand, introducing refreshed packaging, a more robust consumer identity, and notably, an increase in product quantity per package without any corresponding price hike.
Enhanced Value in a Challenging Market
In an economic climate where consumers frequently perceive diminishing value for their money, soul7 is charting a contrary course. The company has proactively increased its pack size from 312 grams to 320 grams, all while steadfastly maintaining its suggested retail price of $3.99. This decision underscores the brand's foundational commitment to delivering accessible, nutritious options crafted from genuine whole foods.
Leadership Insights on Consumer-Centric Strategy
"Our guiding principle was straightforward. Shoppers are facing financial pressures and are scrutinizing value more than ever," explained Sherri Belton, Co-Founder and CEO of soul7. "As we launched the soul7 brand identity, we were determined to take an action that truly mirrored our core values. That translated to providing consumers with greater quantity and quality, without compromising our dedication to clean, whole-food nutrition."
Product Details and Nutritional Profile
The rebranded soul7 line, formerly marketed as Sher Squares, consists of refrigerated squares made from freshly shredded fruits and vegetables. These products are designed as a convenient nutritional solution for breakfast, on-the-go consumption, and active lifestyles. Each four-square pack delivers a substantial nutritional punch, containing 40 grams of protein, 20 grams of fibre, and the equivalent of four servings of fruits and vegetables.
The current flavor lineup is diverse and appealing, featuring:
- Chocolate Wonder
- Cheery Very Berry
- Lovely Lemon Cranberry
- Apple Bliss
- Orange Mango Tango
A Broader Mission Beyond the Product
The rebranding effort is not merely cosmetic; it is deeply intertwined with soul7's expanded corporate mission. The company's platform is built upon four key pillars: affordable nutrition, community nourishment, environmental stewardship, and inclusive employment. soul7 positions its offerings as a wholesome alternative to conventional snacks that often rely on powders, syrups, and refined sugars.
Demonstrating its commitment to social responsibility, soul7 has forged partnerships with food banks, contributing to meals for over 9 million individuals.
Defining the Brand's Future Direction
"The transition to soul7 signifies more than a simple name change. It is a clearer, more resonant articulation of our identity and our future trajectory," stated Tim Sinclair, Co-Founder and COO of soul7. "We operate on the belief that individuals should not be forced to choose between convenience, nutritional integrity, and economic value. Direct dialogue with our customers revealed a strong desire to understand the complete narrative behind our brand—encompassing not just our ingredient philosophy, but also our aspirational impact on communities and the environment."
Retail Availability
soul7 products are currently accessible at numerous retail outlets across Ontario. Availability spans major grocery banners including Loblaws, Zehrs, Sobeys, Farm Boy, and Longo's, as well as select Shoppers Drug Mart locations with produce sections. The products are also found at health-focused retailers like Healthy Planet and Goodness Me, alongside independent grocers such as Fiesta Farms, Commisso's, and Denninger's.
