GUELPH, Ontario – MOVATI Athletic, a prominent Canadian fitness and wellness brand, is commemorating the 20th anniversary of its Guelph location with a significant $1.7 million club transformation. The celebration includes an Open House event scheduled from January 22 to 25, 2026, inviting both existing members and potential new clients to explore the upgraded facilities.
A Milestone Celebration with Major Upgrades
This landmark anniversary highlights MOVATI Athletic's enduring commitment to the Guelph community. Originally opened in 2006 as The Athletic Club before rebranding to MOVATI in 2014, the Guelph club has undergone a comprehensive renovation to enhance the member experience. The $1.7 million investment represents a strategic upgrade aimed at maintaining the brand's position at the forefront of the fitness industry.
Transformed Studio Spaces
The renovation has completely reimagined several key areas within the club, introducing bold, modern designs and state-of-the-art equipment. The transformed spaces include:
- The FUEL Studio: Previously known as the LIFT Studio, this area has been reinvented as a dynamic, multi-functional training space. It now features premium strength and weight training equipment, offering versatile workout options for members.
- The HOT Yoga Studio: Converted from former squash courts, this new temperature-controlled yoga studio is the largest in the MOVATI network. Designed to provide a tranquil environment, it aims to deepen and energize yoga practices for enthusiasts of all levels.
- The RIDE Studio: Taking over the previous HOT Yoga space, this cycle studio boasts immersive lighting and cinematic sound systems. The setup is crafted to deliver an unparalleled ride experience, combining technology with intense cardiovascular training.
Exclusive Membership Opportunities
During the Open House event, MOVATI Athletic is offering an exclusive, limited-time membership deal for new members who sign up. This initiative is part of the brand's effort to welcome more individuals into its fitness community while celebrating two decades of service. The event serves as an opportunity for prospective members to tour the renovated facilities, meet staff, and learn about the club's offerings firsthand.
Leadership Insights and Future Vision
Chuck Kelly, President and CEO of MOVATI Athletic, reflected on the club's journey, stating, "Over the past 20 years we've remained committed to being at the forefront of fitness and wellness. This $1.7 million studio transformation is a game changer — our promise to continue delivering the best possible experience to the Guelph community." His comments underscore the brand's dedication to innovation and member satisfaction.
About MOVATI Athletic
MOVATI Athletic is a privately held company with 18 locations across Ontario and Alberta, and it is expanding into Harvest Hills with its 19th club. Celebrating 29 years in operation in 2026, MOVATI Athletic is recognized as a pioneer in the fitness sector. Driven by a vision to empower people's lives through fitness and health, the company is poised for both national and international growth. This anniversary and renovation in Guelph exemplify its ongoing mission to provide exceptional boutique studio fitness experiences.
The Open House event from January 22-25, 2026, marks a significant moment for MOVATI Athletic in Guelph, blending celebration with substantial investment in community wellness. For more details on the event and membership offers, individuals are encouraged to visit the club or contact MOVATI Athletic directly.
