For many of us, the day starts with coffee or tea and continues with a steady stream of sips. Add the occasional soda or glass of red wine at night, and those habits can gradually leave their mark, dulling the brightness of our smiles over time. But one old-school formula has developed a loyal following, promising noticeably brighter teeth in less than a week, making it an easy addition to a daily routine that helps maintain a whiter smile between dental visits.
A product from Euthymol — a 19th-century British dental imprint now owned by Korean brand LG — this extraordinary pink whitening toothpaste is gaining traction as one of the brand's most iconic products. Packaged in a sleek, fully recyclable aluminum tube with a retro-inspired design that reflects the brand's more than 125-year history, it stands out on any bathroom shelf.
How It Works
At $13 for a 3.7-ounce tube, the formula works as an everyday toothpaste while targeting stains from several fronts. It contains 1,000 ppm fluoride to strengthen enamel and help protect against cavities, along with sodium hexametaphosphate, which helps prevent stain-causing particles from sticking to the enamel in the first place. The formula also includes hydrated silica, a polishing ingredient that helps lift plaque and surface discoloration as you brush. Together, these ingredients brighten teeth while delivering the ultra-fresh, just-cleaned feeling longtime fans rave about. One reviewer even described the effect as "oven cleaning for your mouth."
Sensory Experience
The distinct sensory experience also sets the Euthymol extraordinary pink whitening toothpaste apart. Unlike most whitening formulas, which are bright white, this one is a bold bubblegum pink, and reviewers say its minty, slightly medicinal flavor leaves a noticeable deep-clean feeling after brushing. The formula is safe for daily use, and the brand recommends brushing twice a day for at least two minutes each time to achieve the best results.
User Reviews
Many users praise the toothpaste for leaving breath fresher and teeth visibly brighter by helping lift stubborn coffee stains without relying on harsher whitening treatments, with some even reporting a difference after just one day. On Amazon alone, the toothpaste has accumulated nearly 2,500 reviews and holds an average rating of 4.2 stars. Here's what other loyal customers have to say about the product they credit for their whiter smiles:
- Alexis Myer: "I have never had a toothpaste make my teeth slay this hard. They're SO white. I was upset because I had been through so many teeth whitening treatments and yet my teeth were still yellow and felt stained. It's been a few days and my teeth already look at least 7 shades lighter. There are so many toothpastes that say 'whitening' and don't do the job, but this one ACTUALLY whitens which feels like a rare find. It's also minty and my mouth feels super fresh every time I use it. If you're tired of having yellow teeth, this toothpaste is going to do its job and blow you away!! Never going back to any other toothpaste, I am too in love with these results."
- Megan: "The best toothpaste hands down! Talk about leaving your teeth feeling clean. After brushing my teeth, it feels like I went to the dentist to get my teeth cleaned. No burning or grit with this toothpaste either- a beautiful bright smile comes fast! Add it to your cart you'll never use anything else. Only thing you'll need is a tube key, to ensure you can squeeze out all the contents!"
- Mattelyn: "Absolute fantastic toothpaste! Thick, pink appearance. Tastes just like a white lifesaver mint and leaves your breath fresh all day. Lasts a long time when you use the appropriate amount. The fluoride whitens teeth very quickly. Worth the price."
- Melo: "I love this toothpaste. Whitens so well. I noticed a difference right away. Texture is thick but tastes good. Freshens my breath. Value is great quality is great. Will buy more."
- Buyer: "This toothpaste is amazing and works very quickly! I used it for literally one day came into work and my coworker immediately noticed a difference and asked how I got my teeth so white. Work in a dental office and even our provider compliments how white my teeth are! I drink coffee daily, and have for years. This is a perfect toothpaste. It tastes almost like cinnamon gum, I love it!"
$13 at Amazon
