Breckenridge Distillery Enters Vodka Seltzer Market
BRECKENRIDGE, Colo., July 09, 2026 (GLOBE NEWSWIRE) — Breckenridge Distillery, one of the most-awarded craft distilleries in the U.S. and a subsidiary of Tilray Brands, Inc. (NASDAQ: TLRY and TSX: TLRY), announced the launch of Breck Vodka Seltzer today. This bold new entry into the ready-to-drink category captures the spirit of the Colorado Rockies in every can. Available in four vibrant flavors, Breck Vodka Seltzer is crafted for those who live for bright days, fresh air, and laid-back mountain culture vibes.
Product Details and Availability
Born in the Rockies and built for the outdoors, Breck Vodka Seltzer blends crisp tartness with a touch of natural sweetness, delivering a clean, easy-drinking experience at 5% ABV. Each flavor bursts with ripe fruit character, offering refreshment that keeps pace with any activity. The seltzers are now available in Colorado retailers in 4-pack individual flavors and 8-pack variety formats, with a national rollout planned for Fall 2026. Pricing ranges from $11 to $13.99 MSRP for 4-packs and $18.99 to $19.99 MSRP for 8-packs.
Founder's Perspective
“Our new Vodka Seltzer is crafted for anyone looking for real flavor, balanced from nose to finish,” said Bryan Nolt, Founder of Breckenridge Distillery. “Born in the Rockies and inspired by mountain culture, it’s an easy drinking seltzer you can take anywhere, made with the same quality as our award-winning Breckenridge Vodka.”
Flavor Profiles
Lime Breck Vodka Seltzer: Bright, refreshing aromas of fresh lime zest lead the nose. The palate opens with crisp, vibrant lime, balanced by a smooth touch of sweetness. It finishes clean and invigorating, with light, tingly lime juice notes that leave you reaching for another sip.
Grapefruit Breck Vodka Seltzer: Juicy, refreshing grapefruit aromas greet the senses. On the palate, bright grapefruit juice delivers a gentle tartness, balanced by a lingering sweetness. The finish carries a fresh grapefruit retro nasal note that remains pleasant on the breath.
Tropical Breck Vodka Seltzer: A sun-drenched blend of vibrant citrus and lush island fruit. Aromas of ripe orange and sweet pineapple set a breezy, beach-day tone, rounded by a smooth trace of coconut. The palate is juicy and well-balanced; it’s bright, fruity, and effortlessly smooth, offering a tropical escape in every sip.
Peach Breck Vodka Seltzer: Inviting aromas of ripe peach and peach ring candy, with a creamy, dessert-like character. The palate showcases sweet, juicy peach layered with cream and a subtle vanilla note. The finish is smooth and lingering, tapering to a clean, crisp peach and vanilla close.
Availability and Social Media
For more information about Breckenridge Distillery, visit www.breckenridgedistillery.com and click here to find retailers near you. Follow Breckenridge Distillery on Instagram @breckdistillery and become a fan at facebook.com/BreckDistillery. Age 21+. Always enjoy responsibly.
