RCMP are investigating the vandalism of a Pride billboard in southern Manitoba over the weekend, an act that has inspired a local T-shirt campaign with the defiant slogan: “You can’t spray the gay away.” The billboard, located in the Pembina Valley region, was defaced with spray paint, prompting outrage and a swift community response.
Vandalism Details
The billboard, which featured rainbow colors and a message of inclusion, was found vandalized on the morning of June 21, 2026. RCMP officers responded to the scene and have launched an investigation into the incident, which is being treated as a hate-motivated crime. No suspects have been identified yet, and police are appealing for witnesses or anyone with information to come forward.
T-shirt Campaign Launch
In response to the vandalism, local activists and allies quickly organized a T-shirt campaign featuring the phrase “You can’t spray the gay away.” The shirts are being sold online and at community events, with all proceeds going to support LGBTQ+ youth programs in the Pembina Valley. Organizer Sarah Mitchell said, “This act of hate only strengthened our resolve. We wanted to turn negativity into something positive and show that our community stands with LGBTQ+ youth.”
As of June 23, over 500 shirts have been sold, raising more than $10,000 for local support groups. The campaign has garnered attention across Manitoba and beyond, with orders coming in from other provinces.
Community Reaction
Local leaders and residents have condemned the vandalism. Pembina Valley Mayor John Smith stated, “This does not reflect the values of our community. We are inclusive and welcoming, and we will not tolerate hate.” The incident has also sparked discussions about the need for stronger protections for LGBTQ+ signage and public displays of support.
The billboard owner, a local advertising company, has pledged to repair the sign and enhance its security. Meanwhile, the T-shirt campaign continues to grow, with plans to expand to other merchandise and events.
