MILAN, April 23, 2026 — At Tortona, the core exhibition district of Milano Design Week, LEPAS, Chery Group's all-new premium new energy brand, officially held its LEPAS Europe Debut under the theme 'Here's to Elegance.' Bringing together industry leaders, leading international media, and European partners, the event presented a new vision of elegant mobility during this global design celebration. By combining Leopard Aesthetics with LEPAS Elegant Technology, the brand opened a new paradigm of elegant mobility in the new energy era.
The Origin of Elegance: From Milan, Redefining the Aesthetics of Mobility
'Choosing Milan as the stage to unveil 'Here's to Elegance' reflects a tribute to the enduring spirit of modern design,' said Xiaobing Zhai, CEO of LEPAS, in his opening remarks. He added: 'Inspired by the leopard, LEPAS integrates Leopard Aesthetics into intelligent technology, creating products that balance power with composure, and modernity with timeless appeal. Starting from Milan, LEPAS officially embarks on its European journey—bringing elegance into everyday mobility for users who value quality and design.' As mobility evolves from functional necessity to lifestyle experience, user value is undergoing a profound transformation.
Wei Zhong, Deputy General Manager of LEPAS, further elaborated on the brand philosophy and positioning: 'Today's users are no longer focused solely on performance, but are increasingly seeking meaning, balance, and a more refined pace of life. Positioned as the Preferred Brand for Elegant New Energy Mobility Life, LEPAS upholds the vision of Drive Your Elegance, targeting 'New Elegant Lifestyle Explorers.' Through three core experiences—Leopard Aesthetics, LEPAS Elegant Technology, and exquisite space—we aim to bring mobility back to a more balanced and considered experience.'
The Realization of Elegance: From Design Philosophy to Technology Architecture
At LEPAS, aesthetics is expressed through form—a symbiosis of character and function. Guided by Leopard Aesthetics, LEPAS introduces signature design elements such as a sporty wide-body stance, leopard-inspired headlights, and flowing taillights, forming a highly distinctive visual identity. Product Director Andrea Manglaviti and Chief Engineer of Europe R&D Center Peter John Matkin provided an in-depth interpretation of this philosophy during the event. Yet LEPAS's understanding of elegance goes far beyond surface design. In the era of intelligent mobility, true innovation must remain human-centric.
At the debut, LEPAS officially introduced the LEX Intelligent New Energy Platform to the European market. Built around tangible, user-focused innovation, it delivers LEPAS Elegant Technology that re-centers driving on safety, comfort, and convenience. Peter John Matkin noted: 'European users are not lacking in choices—they are seeking technology experiences aligned with their values. LEPAS's answer is 'Elegant Technology'—a user-centric driving experience that seamlessly integrates innovation with human insight.'
