Amble Unveils Its First Street-Legal Electric Vehicle
Amble, a newly launched electric vehicle company, today unveiled its debut vehicle, the Amble One, a reimagined electric buggy designed for places where cars do not belong. Open, minimal and designed around the experience of moving through a beautiful place, Amble One combines everyday usability with light off-road capability. It is made for dusty roads, coastal paths, villages and neighbourhoods, and the kind of journeys that connect people to nature, community and discovery.
Founding Team Brings Expertise from Apple, Audi, Cowboy
The company was founded in Portugal by José António Uva, entrepreneur behind São Lourenço do Barrocal, a 780-hectare Alentejo estate restored into one of Europe’s leading rural retreats; Julian Hoenig, an industrial designer whose work spans Audi and Apple; Michael Tropper, designer and founder of London-based creative studio forpeople; and Adrien Roose, entrepreneur and co-founder of Cowboy, the design-led electric bike company. Together, the founding team combines hospitality, industrial design and electric mobility experience, reflecting Amble’s ambition to create a new category of lightweight electric vehicles for short-range journeys.
A New Category of Lightweight Electric Vehicles
Adrien Roose, CEO and Co-Founder of Amble, said: “Cars are engineered for speed, distance and efficiency. Yet many journeys are short, and for those journeys the car is often too big, too complex and too expensive. Amble is our answer: a new kind of electric vehicle designed for short-range mobility, where the journey becomes part of the experience.” To “amble” is to move without urgency, with full attention to your surroundings. “Amble One is built to embody that idea in its open, simple design, with no unnecessary separation between interior and exterior, people and place,” said Julian Hoenig, Co-Founder of Amble. “No doors to close you in, no unnecessary screens to pull you away. It is about the people on board and how they enjoy the world around them.”
Design Philosophy and Materials
The team developed Amble One by approaching automotive design differently. “We believe that when you slow down, the world opens up, and your relationship to everything around you changes,” said Michael Tropper, Co-Founder of Amble. “We designed Amble One holistically, shaping the details, textures, materials and even the sounds.” With durable materials such as aluminum, leather, cotton and cork, Amble One is designed not only to last, but to age beautifully.
Pricing and Availability
2027 delivery slots are reserved for leading hospitality destinations. Orders are now open for individual customers in Europe and the United States, with first consumer deliveries starting in 2028. Starting from €20,000 / $25,000. Amble One is the first expression of the platform, with future vehicles planned for new use cases, environments and markets.
