Provera Care Inc. announces the national launch of Hello Pearl (hellopearl.app) across Canada today. The platform places older adults at the centre of their circle of family, friends, and trusted providers, offering a shared space to coordinate daily needs. The older adult decides who is involved and what information is shared. The core insight behind Hello Pearl is that the greatest challenge in helping a parent age at home is not medical but the accumulation of small tasks, often managed by a single family member, typically a daughter.
The Growing Care Crisis in Canada
Family caregivers in Canada contribute 5.7 billion hours annually in unpaid work, valued at approximately $97 billion. By 2035, this yearly contribution could reach $128 billion. One in four Canadians over 30 now shares this responsibility, with most caregivers being women in their forties and fifties, many living far from their loved ones. The emotional toll includes guilt and loneliness on both sides. The National Institute on Ageing reports that up to 59 percent of Canadians over 50 have experienced loneliness, calling isolation among older Canadians an epidemic. While the industry focuses on fall detectors and pill dispensers, the everyday worries of families remain unaddressed.
How Hello Pearl Works
The platform transforms care coordination by making every request visible to the entire circle. For example, if a mother needs a prescription refilled but her usual daughter is busy, the daughter can add the task to Pearl and send it to her brother. If he cannot help, the request moves down a list of vetted family, friends, and providers. This eliminates lost messages, phone tag, and the burden on one person. The older adult, referred to as the Core Member, remains at the centre and chooses how much control to retain, from full management to complete delegation. Privacy is built in by default, and trusted providers like cleaners or drivers see only what they are invited to.
Beyond Tasks: Emotional Connection
Hello Pearl also fosters emotional well-being. When the circle is active, the older adult is no longer just someone being cared for but is actively in the middle of their life. They can share how they are feeling each day, and family members can send a hug, smile, or note in return. Once daily tasks are handled, phone calls can focus on genuine conversation rather than logistics.
Learn more at hellopearl.app.
