Saskatchewan Duo Champions Local Music Talent
In a significant move for Saskatchewan's music scene, Blake and Melanie Berglund have established their own record label dedicated to supporting local artists and preserving creative independence. The Regina-based couple announced their new venture in late November 2025, with plans to provide emerging musicians with the resources needed to build sustainable careers without compromising their artistic vision.
Preserving Artistic Integrity in Music Industry
The Berglunds' initiative comes as a response to growing concerns about artistic control within the mainstream music industry. Blake Berglund, an established musician himself, understands the challenges local artists face when navigating commercial pressures. "We've seen too many talented Saskatchewan artists struggle to maintain their authentic sound while trying to meet industry expectations," Berglund explained.
The couple's record label aims to create a supportive environment where musicians can focus on their craft while receiving professional guidance and resources. This includes assistance with production, marketing, distribution, and career development—all while allowing artists to retain creative control over their work.
Building Sustainable Music Careers in Saskatchewan
Melanie Berglund emphasized that their approach goes beyond simply producing records. "We're committed to helping artists build long-term careers here in Saskatchewan," she stated. "That means developing sustainable business models that allow musicians to thrive professionally while remaining in their home province."
The label plans to work with a diverse range of musical genres, reflecting Saskatchewan's rich cultural tapestry. Initial discussions have already begun with several promising local acts, though specific artist announcements are expected in early 2026.
This initiative represents a growing trend of artist-led enterprises in Canada's music industry, where creators take control of the business side to better serve their communities. The Berglunds hope their model will inspire similar efforts across the province and beyond.
