Pokémon Unveils Massive Global Campaign for 30th Anniversary Celebration
The Pokémon Company International has officially launched an expansive yearlong campaign titled "What's Your Favorite?" to commemorate three decades of the iconic Pokémon franchise. This ambitious initiative invites fans worldwide to participate in celebrating the brand's enduring legacy and global impact.
Super Bowl Kickoff and Celebrity Participation
The campaign made its spectacular debut during Super Bowl LX with a special commercial that introduced the "What's Your Favorite?" theme to millions of viewers. The video is now available on the official Pokémon YouTube channel for global access.
Notably, the Super Bowl spot featured an impressive roster of celebrity Pokémon enthusiasts, including:
- Lady Gaga
- Trevor Noah
- Charles Leclerc
- Jisoo
- Maitreyi Ramakrishnan
- Lamine Yamal
- Young Miko
Each celebrity championed their personal favorite Pokémon, highlighting the franchise's remarkable diversity and its profound influence on global pop culture and entertainment across generations.
Connecting Through Shared Passion
Kenji Okubo, president of The Pokémon Company International, emphasized the campaign's core mission: "The 'What's Your Favorite?' campaign embodies Pokémon's overarching mission of bringing people together through a shared love of Pokémon. Since the franchise debuted 30 years ago, Trainers have often asked each other, 'What's Your Favorite?' — it's a question that sparks passionate discussion and reminds fans that no matter who they are, there is a Pokémon for them."
Okubo added, "As we gear up for a year packed full of fan-focused celebrations, we thank Trainers around the world for being part of our diverse, global and multigenerational community, and we can't wait to surprise and delight them with more offerings and experiences in the coming months."
Interactive Fan Engagement Through Pokémon GO
Fans can actively participate in the anniversary celebrations through a special new camera feature in the mobile game Pokémon GO, which coincidentally marks its own 10th anniversary this year. This innovative feature allows players to:
- Select their favorite Pokémon to feature in personalized photos
- Share their creations using the hashtag #Pokemon30
- View fellow Trainers' favorite Pokémon selections online
Complete details about the "What's Your Favorite?" snapshot feature are available at Pokemon.com/30, providing fans with comprehensive information about this interactive celebration component.
Global Events and Community Experiences
The anniversary campaign extends beyond digital engagement with planned real-world events designed to unite the global Pokémon community. The Pokémon Company International will host various "Day Out" and "Night Out" experiences throughout the year, each tailored to different segments of the fanbase.
Day Out events will feature family-friendly programming and activities suitable for all ages, while Night Out events will offer special surprises and experiences designed specifically for longtime fans who grew up with the franchise. These immersive gatherings aim to foster genuine connections among Trainers while celebrating the shared Pokémon experience.
Additional details about both event types will be announced in the coming months, promising an action-packed anniversary year filled with memorable experiences for Pokémon enthusiasts worldwide.
