In a significant move that is reshaping the landscape of the global luxury fashion industry, Lorenzo Bertelli, the current Chief Marketing Officer of Prada Group and heir to the fashion empire, is poised to take on a strategic leadership role at rival house Versace.
A New Chapter in Luxury Leadership
The appointment, confirmed on November 20, 2025, will see Bertelli assume the position of Executive Chairman at Versace. This high-profile move marks a notable shift of executive talent between two of Italy's most iconic fashion brands. Bertelli, who has been instrumental in driving Prada's marketing and communications strategy, brings a wealth of experience and a fresh perspective to the Versace board.
Bertelli's Proven Track Record
Lorenzo Bertelli is no stranger to high-stakes projects and brand elevation. His capabilities were on full display recently when he attended the presentation of the Axiom and Prada-designed spacesuit for NASA, an event held in Milan, Italy, on Wednesday, October 16, 2024. This collaboration highlights his involvement in positioning Prada at the intersection of high fashion, technology, and innovation. His background in marketing and his lineage as the son of Prada's patriarchs, Miuccia Prada and Patrizio Bertelli, make him a unique and powerful figure in the fashion world.
Strategic Implications for the Fashion Industry
This executive transition signals a potential new era of strategic maneuvering within the competitive luxury sector. The move of a key figure from Prada to a top-tier role at Versace is unprecedented and is expected to have ripple effects across the industry. Analysts will be watching closely to see how Bertelli's vision influences Versace's brand direction, market positioning, and future collaborations. His appointment as executive chairman suggests a hands-on role in guiding the company's long-term strategy and creative commercial endeavors.
The luxury fashion market is constantly evolving, and this leadership change underscores the dynamic nature of the business, where cross-pollination of ideas and talent can redefine brand legacies.
