I started shopping at Gap Factory thanks to a targeted Instagram ad, and as someone who wears dresses almost daily, I'm grateful for the algorithm. Their pieces are size-inclusive (XXS to XXL or 18-20) and made from natural fabrics like cotton and linen, perfect for humid sundress season. Like Gap proper, Gap Factory dresses hit the sweet spot of on-trend without being trendy. I've been asked twice this week if a blue dress with a gathered neckline and puffed sleeves was a Dôen splurge. These are my constant rotation dresses, plus a few I'll add to my cart. Note: Gap Factory runs constant sales, with dresses typically 40-60% off.
1. Gingham Maxi Dress
A crisp cotton maxi with a grown-up American Girl doll vibe, available in blue and red gingham, plus solid red. I'm 5'2" and it hits at the ankle; the boatneck is bra-strap friendly. $63 (regularly $90).
2. Vintage-Inspired Polka-Dot Maxi
100% cotton maxi in polka-dot, khaki, or blue-and-white stripe. Perfect for warm days, and a shawl or cardigan can take it from day to night. $45 (regularly $90).
3. Linen-Blend Date-Night Dress
A just-below-knee dress in 55% linen and 45% cotton, in brown gingham or red polka dot. Available in Tall (S-XL) and Petite (XS-S). $45 (regularly $90).
4. Poplin Shirtdress
Perfect for a farmers market stroll with an iced latte. Flutter sleeves and an easy tie waist keep it cool and polished. $30 (regularly $60).
5. Smocked-Waist Scoop-Neck Dress
Features a cinchable scooped neckline and thick straps that cover bra straps. Blue plaid, olive green, or blue-and-white stripes. Available in tall and petite. $40 (regularly $80).
6. Feminine Romantic Maxi
Short-sleeved cotton maxi in French blue, yellow ditsy-floral, or dark blue plaid. Maternity and nursing-friendly. $25 (regularly $90).
7. Breton Stripe Sweater Dress
Short-sleeve cotton knit with a French feel. Great for errands or as a beach coverup. $35 (regularly $70).
8. On-Trend Shirtdress
Midi-length with pleated yoke and dolman sleeves in a vertical stripe pattern. Office-appropriate. $40 (regularly $80).
9. Ribbed Disco Dress
Keyhole neckline and 58% cotton, 39% polyester, 3% spandex blend. In red, black, or brown. $30 (regularly $60).
