Bath & Body Works Unveils Festive PEEPS® Collaboration for Spring Season
Bath & Body Works is embracing the arrival of spring with a playful and nostalgic limited-time collaboration featuring the iconic PEEPS® marshmallow treats. This joyful collection brings the beloved Easter candy to life through an extensive range of body care products, home fragrance items, decorative accessories, and seasonal gifts designed to add a sweet dose of color and fun to spring celebrations.
Marshmallow-Inspired Fragrance and Product Lineup
The centerpiece of the Bath & Body Works x PEEPS® collection is the brand-new gourmand fragrance named Peepin’ It Real. Developed in partnership with world-class perfumers, this scent meticulously captures the essence of PEEPS® by blending fluffy marshmallow notes with sugar crystals and whipped vanilla. The result is a soft, sweet, and comforting fragrance experience that authentically replicates the crave-worthy aroma of the iconic marshmallow treats.
The collection spans multiple product categories, offering consumers a comprehensive selection for personal care and home decor. Key items include:
- Ultimate hydration body cream and body wash
- Fine fragrance mist in both full-size and travel-size formats
- Shapeable soap and lip gloss
- Single wick candle and foaming hand soap
- PocketBac hand sanitizer
- Bunny-themed accessories including backpacks, totes, socks, trays, and coin purses
- Candle pedestal and car diffuser
Availability and Launch Details
The limited-time Bath & Body Works x PEEPS® collection will be available through a phased launch approach. Bath & Body Works loyalty members will gain exclusive early access to the collection online beginning Sunday, March 1. The collection will then become available to all consumers both in stores and online across the United States and Canada starting Monday, March 2.
This strategic rollout allows the brand to reward its loyal customer base while ensuring widespread availability for the spring and Easter shopping season. The collection is positioned as a go-to destination for feel-good gifting, with products specifically curated for Easter baskets, hostess gifts, and various spring celebrations.
Brand Perspectives on the Collaboration
Kristie Lewis, senior vice president of merchandising at Bath & Body Works, expressed enthusiasm about the partnership, stating, "We are so excited to partner with PEEPS®, an iconic symbol of spring. This collaboration was all about capturing that feeling of joy and tradition that comes with the season. By bringing this beloved Easter classic to life through fragrance and gifting, we're giving consumers a fun, feel-good way to celebrate spring's happiest moments."
Caitlin Servian, brand manager for PEEPS®, added, "PEEPS® has always been about celebrating the simple joys of spring, and this collaboration brings that spirit to life in a whole new way. Partnering with Bath & Body Works allowed us to reimagine our iconic marshmallow treat beyond the candy aisle, creating playful, feel-good fragrances and gifts that invite fans to enjoy the sweet scents of Easter!"
The collaboration represents a significant expansion of the PEEPS® brand beyond traditional confectionery, leveraging Bath & Body Works' established expertise in gourmand fragrance development. This partnership marks a creative approach to seasonal marketing, combining nostalgia-driven product design with contemporary consumer preferences for limited-edition collections that enhance seasonal celebrations.
