Toronto's STACKT Market is set to be transformed into a massive World of Soccer brand hub by adidas during the FIFA World Cup. The activation will run from June 11 to July 19, 2026, offering a range of free activities and experiences for soccer fans.
Free Admission and Watch Parties
The hub, located just steps from the FIFA Fan Fest and a short walk from Toronto Stadium, will welcome up to 1,200 fans daily on a first-come, first-serve basis with free admission. Visitors can enjoy watch parties in an outdoor space featuring a massive 13.5-foot by 24-foot screen, broadcasting every match of FIFA World Cup 26.
Food and Beverage Offerings
Local vendors will provide food and beverages tailored to the tournament, with specially curated menus on select days by renowned chefs Rob Bragagnolo, Joseph Shawana, and others.
Interactive Soccer Experiences
adidas will set up The Strike Lab, a 20-foot by 10-foot soccer activation where fans can test adidas Predator or F50 boots and measure their kick speed on a live leaderboard.
Barber, Hair Services, and Tattoos
The adidas Studio will offer rotating experiences including a barber for haircuts, custom hair dye, hair art, braiding, and custom temporary tattoos applied onsite on select days. Special guests, including adidas athletes and ambassadors, may make appearances throughout the tournament.
Retail Pop-Up Shop
A retail pop-up shop will sell a curated selection of FIFA World Cup gear, with on-site customization available for fans.
Other Locations
Another World of Soccer hub by adidas will be in New York City at Brooklyn Bridge Park from June 13 to July 19. adidas will also host events on select dates in Los Angeles, Houston, Atlanta, Mexico City, Guadalajara, and Monterrey.
