BOCA RATON, Fla. – In a strategic expansion move, Jushi Holdings Inc. has announced the launch of Shayo, its cannabis-infused wellness brand co-created with entrepreneur and Real Housewives of Potomac star Stacey Rusch, into Nevada's adult-use market. The products became available beginning Thursday, November 13th, 2025, marking the brand's first foray beyond Virginia's medical cannabis market.
BravoCon Weekend Launch Celebration
The Nevada launch strategically coincides with BravoCon weekend in Las Vegas, where Rusch is scheduled to appear alongside fellow Real Housewives cast members. To celebrate the brand's debut in what industry experts call one of the most competitive cannabis markets in the United States, fans and consumers are invited to a special meet-and-greet event with Stacey Rusch.
The event will take place on Sunday, November 16th from 6:00 PM to 8:00 PM at NuLeaf Las Vegas location at 430 E Twain Ave, Las Vegas, NV 89169. This timing allows BravoCon attendees and cannabis enthusiasts to experience the brand firsthand during the high-profile entertainment weekend.
Product Line and Wellness Focus
Shayo is introducing two distinct cannabis-infused fruit chews to Nevada consumers aged 21 and over, each designed with specific wellness intentions and cannabinoid profiles. The Rise variety features a blood orange pomegranate flavor with a 1:2 THC:CBG ratio, intended to provide daytime energy and focus. Meanwhile, the Rest option offers berry vanilla flavor with a 1:2 THC:CBN ratio, formulated to support relaxation and restful recovery.
Both products are vegan, gluten-free, non-GMO, and made with natural fruit purées, positioning them as premium functional edibles in Nevada's competitive cannabis marketplace. The brand emphasizes its commitment to quality ingredients and targeted cannabinoid ratios for specific consumer needs.
Executive and Celebrity Perspectives
Stacey Rusch, the celebrity co-creator, expressed enthusiasm about the expansion, stating: "Shayo is about joy, rhythm, and living life fully. I'm thrilled to share this next chapter with Nevada's adult-use consumers and celebrate during BravoCon weekend — it's the perfect moment to bring Shayo's energy to Las Vegas."
Jim Cacioppo, Chief Executive Officer, Chairman and Founder of Jushi Holdings Inc., highlighted the brand's successful trajectory: "After seeing Shayo's success in Virginia, we couldn't be more excited to bring this remarkable brand to Nevada. Our partnership with Stacey Rusch continues to inspire a new audience seeking balance and joy through cannabis, and we're proud to introduce Shayo to one of the most dynamic adult-use markets in the country."
Retail Availability and Market Strategy
Initial retail distribution will focus on NuLeaf locations in Las Vegas and Incline Village, along with Beyond Hello Las Vegas dispensaries. The company has indicated that expansion to additional Nevada licensed retailers is planned in the coming months, suggesting a phased market entry strategy.
This Nevada launch represents a significant milestone for Jushi Holdings, demonstrating the company's ability to scale successful brand partnerships beyond their initial markets. The expansion also highlights the growing trend of celebrity-backed cannabis brands focusing on specific wellness benefits rather than recreational use alone.
The brand's name, Shayo, reflects its philosophy of bringing rhythm and positive energy to the cannabis experience, with products designed to complement various lifestyle needs and moments.
