A Prince Edward Island teenager has become an internet sensation by dressing up as the beloved literary character Anne of Green Gables, helping a local gift shop achieve viral fame. The teen, whose identity has not been disclosed, visited Borden Carleton's Shop & Play in costume, and videos of the encounter have racked up millions of views across social media platforms.
Viral Success for Shop & Play
The staff at Shop & Play reported a significant boost in both online engagement and foot traffic since the videos were posted. According to store manager Lisa MacDougall, the videos have been shared thousands of times, with comments pouring in from fans of the classic novel worldwide. “We’ve seen a huge spike in sales, especially for Anne-themed merchandise,” MacDougall said. “It’s been incredible to see how one young person’s creativity can make such an impact.”
Community Reaction
The teen’s portrayal of Anne, complete with the character’s signature red braids and puffed sleeves, has been praised for its authenticity and charm. Local residents and tourists alike have flocked to the shop to catch a glimpse of the “Manne of Green Gables,” as the store has dubbed the phenomenon. “It’s a wonderful tribute to our island’s most famous fictional resident,” said Charlottetown resident Emily Ross. “It really captures the spirit of Anne.”
Impact on Business
The viral attention has translated into tangible economic benefits for the small business. Shop & Play reported a 40% increase in sales over the past week, with many customers specifically seeking out Anne-related items. The store has also expanded its online presence, launching a dedicated Anne of Green Gables section on its website to meet demand. “We’re grateful for the exposure,” MacDougall added. “It’s put us on the map in a way we never expected.”
