Multi-award-winning wine journalist, author, global marketing strategist, and internationally recognized wine tourism strategist Liz Palmer has been named a judge for the 2026 Canadian Marketing Association (CMA) Awards, one of Canada's most prestigious programs celebrating excellence in the marketing profession.
Palmer to Judge Brand Building Entries
Palmer will serve as a judge in the Brand Building discipline, evaluating entries that demonstrate exceptional strategic thinking, creativity, execution, and measurable business results. The Brand Building category recognizes campaigns that have successfully strengthened brand equity, built meaningful consumer relationships, and delivered outstanding marketplace results.
Uniquely positioned at the intersection of wine tourism, destination branding, and heritage preservation, Palmer has built an international reputation that extends well beyond journalism. As a UN Tourism keynote speaker, international wine judge, and destination branding expert, she is widely recognized for advancing innovation in wine tourism and helping destinations strengthen their global identities through authentic visitor experiences.
Quote from Liz Palmer
“I am honoured to once again serve as a judge for the Canadian Marketing Association Awards,” said Palmer. “Canada’s marketing industry continues to set a high standard for creativity, innovation, and strategic excellence. I look forward to recognizing the outstanding work that is shaping the future of brand building across the country.”
Extensive Marketing and Branding Expertise
Palmer brings more than two decades of executive leadership experience in marketing, branding, media, and communications to the judging panel. Her international career spans corporate marketing, destination branding, digital strategy, luxury brand development, and global media. Recognized as one of the world’s leading wine journalists and wine tourism strategists, she brings a distinctive perspective on storytelling, consumer engagement, brand positioning, and destination marketing.
Throughout her career, Palmer has advised organizations on brand strategy, destination marketing, digital communications, and wine tourism development while contributing to leading international publications and speaking at conferences around the world.
About Liz Palmer
Liz Palmer is a multi-award-winning wine journalist, author, international wine judge, and recognized authority on global wine tourism. Her work explores the intersection of viticulture, destination development, cultural heritage, and sustainable tourism, with a particular focus on how wine regions leverage authentic experiences to drive economic growth and international visibility.
