The entertainment industry is set for a significant change as one of its most prestigious award ceremonies undergoes a major transformation. The Screen Actors Guild Awards, commonly known as the SAG Awards, will officially change their name to The Actor Awards beginning in 2026.
A New Era for Performance Recognition
This landmark decision marks the beginning of a new chapter for the ceremony that has celebrated outstanding acting achievements since 1995. The announcement was made public on November 14, 2025, signaling a strategic rebranding for the esteemed event. While the name is changing, the fundamental purpose remains unchanged: to honor and recognize exceptional performances across film and television.
The iconic statuette awarded to winners, affectionately known as "The Actor," will continue to be presented to recipients. This bronze figure has become synonymous with peer recognition in the acting community and will maintain its central role in the newly named ceremony.
Continuity Amidst Change
Despite the name change, the essence of the awards will preserve its core values and selection process. The awards will continue to be decided by members of the Screen Actors Guild‐American Federation of Television and Radio Artists (SAG-AFTRA), maintaining the tradition of actors honoring their peers.
The transition to The Actor Awards name will take effect starting with the 2026 ceremony, giving the industry and audiences time to adjust to the new branding. This change represents one of the most significant evolutions in awards show history, modernizing the ceremony while preserving its prestigious legacy.
Industry observers note that the simplified name better reflects the universal nature of acting achievements while maintaining the awards' distinguished reputation. The rebranding comes as awards shows globally continue to evolve to meet changing audience expectations and industry standards.
