For years, the festive season at St. John's Avalon Mall has been brightened by the work of a dedicated Korean-Canadian artist, whose photographs have become a cherished holiday tradition for countless Newfoundland families.
The Man Behind the Magic
Ginok Song is the creative force responsible for capturing the joyful, sometimes nervous, moments between children and Santa Claus. His work was highlighted on Tuesday, December 23, 2025, as he diligently photographed families, continuing a practice that spans decades. Through his lens, Song has preserved the magic of Christmas for generations, creating timeless mementos that adorn mantelpieces and holiday cards across the province.
A St. John's Institution
The setting for this annual ritual is the bustling Avalon Mall in St. John's, Newfoundland and Labrador. Here, amidst the holiday shoppers and festive decorations, Song sets up his temporary studio. His consistent presence over the years has turned a simple photo opportunity into a reliable and beloved community tradition. Parents who once had their pictures taken with Santa by Song now bring their own children to create new memories.
More Than Just a Picture
The significance of Song's work extends beyond a printed photograph. In a world of fleeting digital images, his portraits represent a moment of genuine connection and anticipation. He skillfully coaxes smiles from shy toddlers and captures the wide-eyed wonder of children sharing their Christmas wishes. These photos become physical artifacts of family history, marking the passage of time and the enduring spirit of the season. Song's artistic contribution underscores the multicultural fabric of Canadian society, blending his heritage with a quintessential Newfoundland Christmas experience.
While the original report focused on his activity in late December 2025, Ginok Song's legacy is built on the many years of dedication preceding that date. His story is one of quiet consistency, artistic contribution, and the simple, profound act of helping families celebrate togetherness during the holidays.
