Canadian consumers kept their digital wallets open well after Black Friday concluded, driving a significant year-over-year increase in online spending. According to data from Salesforce, weekend online sales following the major shopping event rose by nine per cent compared to the same period in 2024.
Analyzing the Post-Black Friday Surge
The data, reported on December 1, 2025, indicates a shifting pattern in consumer behaviour. While Black Friday itself remains a retail juggernaut, the sustained spending into the subsequent weekend suggests shoppers are spreading out their purchases and capitalizing on extended deals. This trend highlights the evolving nature of the holiday shopping season, which now extends over several key promotional periods rather than being confined to a single day.
The growth figure is a strong indicator of the continued health of the Canadian e-commerce sector. Despite economic headwinds that may affect other areas, online retail demonstrates resilience and ongoing consumer engagement.
Broader Context for Canadian Retail
This sales data arrives amidst a busy news period in Canada, covering a wide range of topics from political changes to environmental incidents. However, the retail performance metric offers a crucial snapshot of domestic economic activity and consumer confidence leading into the final month of the year.
The report from Salesforce serves as a key benchmark for retailers assessing their holiday season performance. A nine per cent increase suggests that strategies around extended promotions and digital storefront optimization are resonating with shoppers across the country.
What This Means for the Holiday Season
The uptick in post-Black Friday weekend sales sets a positive tone for the remainder of the holiday shopping period. It implies that consumer demand remains robust and that the convenience of online shopping continues to dominate purchasing decisions for many Canadians.
Retail analysts will be watching closely to see if this momentum continues through Cyber Monday and into the final weeks before Christmas. The data underscores the importance for businesses to maintain strong digital operations and targeted marketing beyond the traditional Black Friday peak.
