BRP Inc. (TSX: DOO) (NASDAQ: DOO) has inaugurated its largest global distribution and logistics center in Saint-Philippe, Quebec. The facility centralizes the distribution of parts, accessories, and apparel (PA&A) to over 2,050 dealers worldwide, reaching riders in 110 countries.
Centralized Operations for Global Reach
The new center consolidates PA&A shipping activities for all BRP brands, including Ski-Doo, Lynx, Sea-Doo, Can-Am, LinQ, XPS, and Rotax. All BRP parts, accessories, and apparel now transit through the Saint-Philippe facility, from where products are shipped directly to consumers or dealers, or redistributed through its 16 other distribution centers worldwide.
“With the capacity to process more than 2.5 million orders per year, this center enhances both the quality, speed and precision of the service we provide to our dealers and customers, while significantly improving our operational efficiency,” said Michael Long, Vice-President and General Manager, Global – Parts, Accessories & Apparel at BRP. “As such, it is an essential component of our global operations and aligns with BRP’s long-term growth strategy.”
A Major Logistics Hub in Quebec
In Quebec, BRP’s distribution capabilities have evolved alongside the company’s growth, initially moving from Sherbrooke to Saint-Jean-sur-Richelieu, which housed five facilities, and now to Saint-Philippe, where operations are centralized in a much larger facility. With a total area of more than 950,000 square feet—equivalent to about 18 football fields—this center is one of the largest distribution and logistics hubs in Quebec.
BRP chose Saint-Philippe because of the region’s experienced workforce and its strategic location near key markets such as Quebec, Ontario, the Great Lakes region, and the United States.
“The opening of this center represents much more than just a new building. It reflects the economic vitality of our region, contributes to the prosperity of our community, and confirms Saint-Philippe’s appeal to international companies,” said Christian Marin, Mayor of Saint-Philippe.
A Concrete Commitment to the Community
To mark this inauguration, BRP is proud to announce a donation of $75,000 over two years to the Moussaillons-et-de-la-Traversée Elementary School in Saint-Philippe to support the schoolyard renovation project. This initiative aims to help enhance the well-being, health, and development of youth, while providing a welcoming space that is accessible to the community.
“At BRP, we are committed to making a positive contribution to the communities where we operate,” added Michael Long. “We are pleased to be able to support this initiative, which will have a lasting impact on Saint-Philippe.”
