In a significant move underscoring its aggressive international strategy, cloud-based real estate brokerage eXp Realty has officially launched operations in two new European countries and is preparing to enter a third. The company marked its expansion into Romania and the Netherlands in early December 2025, with plans to establish a presence in Luxembourg in the near future.
A Strategic Year of High-Impact Growth
These European launches cap off a year of purposeful global expansion for eXp Realty, a core subsidiary of eXp World Holdings, Inc. (Nasdaq: EXPI). The company has now entered seven new international markets in 2025. Prior to the European push, eXp established footholds in Peru, Ecuador, Türkiye, South Korea, and Japan earlier in the year.
This growth is not merely geographical but is reflected in strong financial performance. Felix Bravo, Managing Director of eXp Realty International, highlighted that the company's international segment generated $104.6 million in revenue through the first three quarters of 2025. This figure represents a substantial 74 percent increase compared to the same period in 2024.
Targeting Markets with Agent Demand
The company's expansion strategy is highly selective, focusing on markets where its unique, agent-centric model aligns with local demand. eXp targets agent-led environments with a rising appetite for innovation, mobility, and ownership opportunities.
"These aren't markets we had to convince, they came looking for a better way to build," said Adam Day, International Expansion Leader for Europe. The company partners with local experts who understand their markets and see how eXp's platform meets the specific needs of agents. This demand-driven approach has led to rapid early adoption, with some of this year's launches onboarding over 100 agents within their first 30 days and welcome events attracting hundreds of attendees.
Building the Infrastructure for a Global Future
eXp's worldwide momentum is supported by proprietary technology tools designed for a borderless business model. A key platform is LYVVE™, an AI-native international property search tool that connects agents and consumers across nearly 30 countries. It facilitates real-time visibility and direct communication. This is complemented by the company's in-house global referral network, allowing agents to seamlessly move opportunities across borders.
Bravo emphasized that agents today are seeking more than just commissions and training. "They want mobility, scalability, ownership, global reach, and relevance," he stated. The expansion into Romania, the Netherlands, and soon Luxembourg represents eXp's ongoing effort to build the infrastructure to lead the real estate industry into a more connected, agent-powered future, aligning with its broader global vision for 2030.
